
Dear Liz,
I am an employed and pretty well-connected Marketing Manager in the consumer packaged goods field, but I haven’t delved into social media at all. I know I need to get up to speed to stay competitive in my field. At this late date, how do I start to build an online persona and do whatever else one is supposed to do online? I am afraid that I’m at the tail end of ‘late adopters’ and hopelessly out of date.
Thanks,
Gayl
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Dear Gayl,
Relax! It’s not difficult to begin building your online soapbox. Here are eight tips to get you going:
LinkedIn.com is your first stop. This massive profile-and-connection site is the 800-lb. gorilla for business-oriented online networking. LinkedIn has over 50 million users, and it’s easy to see why – the site is a free billboard for every working person, a fantastic research tool and a powerful ‘introduction engine’ that makes it easy for you to connect your friends to your other friends. It’ll take you 45 minutes to an hour to get your LinkedIn profile up and running, ...
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- Clearview Collection, Liz Ryan, Online Profile, Social Networking