Picture the payday ahead: A 10 percent pay raise plus three extra vacation days. Sounds nice, right? Read more to find out how to turn your performance review into a pay raise.
Posts Tagged ‘Personal branding’
Even if you don’t watch football, you know Sunday Night Football. With country star Faith Hill singing the theme song and major NFL players featured in the video, Sunday Night Football has built a solid, star-studded brand — so much so that when Sunday Night Football debuted for the 2012 season on a Wednesday night, it recorded the third largest audience in the eleven-year history of the franchise. So what can you, as a job seeker, learn from Sunday Night Football?
Branding is a term that has its roots in the heyday of the American West. A brand was burnt into the hyde of an animal so that, after the snows were gone, a rancher could figure out whose animal belonged to whom. A brand signified that this cow was owned by that guy.
It’s a personal brand, so it should be all about you, right? Your accomplishments. Your history. Your personality. Your unique perspective. Right? Wrong. If your personal brand is all about you, no one is going to care. You will be ignored. People will yawn. Your personal brand needs to answer WHY: Why do they care?
I had the opportunity this past week to speak to a group of entrepreneurs about personal branding. As you might imagine, I was delighted to share my experience and its significance with the large crowd. Much like a prizefighter, I was warming up back stage, as I was getting ready to deliver a knock out talk to a packed room.