Author:  Ann Barrett

Director eRecruitment & Social Media Strategy at Sun Life.


How Authentic Are Your Employee Value Propositions?

By Ann Barrett on April 17, 2015

Marketing has become an integral part of talent strategy. The use of messages and branding to foster engagement, attract candidates and retain employees have resulted in some organizations thoughtfully and others inadvertently developing employee value propositions (EVP’s). EVP’s are messages …Read More


Career Product Marketing: What Are You Selling?

By Ann Barrett on January 30, 2014

On my social recruiting blog, I recently talked about how organizations are using crowdsourcing to improve marketing messages to make products more appealing. I spoke about how HR functions can also utilize this rich data to improve its employee value …Read More

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