How to Get More Reviews
What can I do to get more reviews for my company?
The easiest way to get more reviews is to invite your employees or interview candidates to post their own anonymous reviews to Glassdoor.
How should I make the ask?
This can be done in a few ways:
- Send an email to your employees asking them to write a review
- Include a link and explanation on your company intranet to Glassdoor
- Include a link and explanation in your employee newsletter
- Encourage job candidates to review what it’s like to interview at your company
What value will I receive if more employees leave reviews?
The benefits come in multiple ways:
- Job seekers will see recent reviews and know what it is like to work there right now.
- Job seekers want to see reviews that relate to the specific job they are interested in. Getting more reviews across departments and locations will help ensure coverage.
- Job seekers will see what it is really like to work at your company and come into the company with the right expectations.
- You’ll get actionable insights into what makes your employees satisfied and where they see room for improvement.
- Employees will see that your company as one who asks for feedback and listens.
What are some best practices when asking for reviews?
- Be open and straightforward: Let employees know why you are asking for reviews. Let them know the motivation behind the request and how it connects with the company’s employer branding, recruiting and talent acquisition strategies.
- Keep it fresh: Job seekers want to learn about what it’s like to work at the company today. They want to read reviews that were written recently. If an employee has never left a review, encourage them to. If an employee left a review over a year ago, encourage them to leave a new review.
- Let employees know reviews are anonymous: Anonymous reviews help give an authentic look into the workplace. Employees leaving reviews are not required to give us their job title or location (i.e., a review can be from “anonymous”). And any personal information they do provide in their account settings will only be accessible to them.
- Remind employees it’s ok to share balanced reviews: Communicate to your employees that every review on Glassdoor requires both pros and cons. To get actionable insights, allow employees to feel comfortable sharing their honest opinion.
- Don’t offer incentives in exchange for reviews: Good, bad or balanced – any reviews that are incentivized will be suspended from Glassdoor. Job seekers want to read authentic reviews to make a good career decision and have the proper expectations going into a new job. Thus, employers are not allowed to offer any kind of reward in return for a company review.
- Don’t introduce bias in other ways: If your outreach program to encourage reviews requires employees to show you their submitted review, it is likely that their review will contain content that was biased and inauthentic. Reviews that have been biased by the employer will be suspended from Glassdoor.
- Don’t cherry pick: Job seekers on Glassdoor want to read authentic reviews. When you encourage employees to write reviews, ask ALL of them to write a review, not just the ones who are known to have high satisfaction.
How often should I encourage employees to write a company review?
- It’s completely up to you and what you find works best when communicating with your employees. Keep in mind Glassdoor allows only one company review per employee a year.
- Also, you may want to consider asking new hires and other recent job candidates to submit feedback about the hiring process by sharing an interview review as well; this can easily be built in to your onboarding process.
I manage HR or Recruiting for my employer. Can I leave a company review?
Yes! Each and every employee of a company is encouraged to leave a review – even the CEO! If you leave a review, you will also better understand the process should other employees come to you with questions.
Once we get more reviews, what can I do next?
You can sign up for a Free Employer Account to get unlimited access to read all the reviews, as well as choose which ones to respond to. Learn tips on Responding to Reviews.
Do you have an email template I can use to encourage reviews?
Yes. Click here to download a template that you can send to employees and encourage them to share anonymous work experiences on Glassdoor.
Tips on How to Respond to Reviews
Why is it important to respond to reviews?
Responding to reviews demonstrates – to job seekers, current and former employees – that you are interested in feedback, and that you take employee satisfaction seriously. In addition, 94% of Glassdoor users report that they find the employer perspective useful when making a decision about where to work.
Who from my company should sign up for a Free Employer Account to respond to reviews?
Any person at your company who is in a position to speak on behalf of the employer (i.e. company leaders, as well as HR, Recruiting, PR and marketing professionals or other employees responsible for managing your brand) could be an acceptable company representative on Glassdoor. Note that anyone within the company who responds to reviews as an Employer Representative will also have their title appear next to that employer response. In others words, if more than one person at a company can respond as an employer, each employer response will show that specific person’s title e.g. VP of Human Resources. Once the Free Employer Account is setup and the Employer Representative is logged in, they will see links next to each review of their company that will allow them to enter a response to the review.
What are some best practices when Employers respond to reviews?
- Say thank you for the feedback: Show that you’re listening and appreciate the input to make your company an enjoyable place to work.
- Be authentic: Honest and considerate responses help build trust. Avoid the cookie cutter responses.
- Recognize the positive: Job seekers use the reviews on Glassdoor to make decisions about where to apply or what job offer to accept so use a response to emphasize what makes your company an attractive place to work.
- Address any specific issues: All companies face changes, let job seekers and employees know what you are doing to address any changes or issues.
- Be polite and professional: Being polite can go a long way with the reviewer, job seekers and employees.
- Respond promptly: Timely and considerate feedback shows your level of engagement and your commitment to employee satisfaction.
- Tip: You may want to write your response in a Word document first so you can spellcheck and edit it until you are pleased with the final product.
What reviews should I respond to?
It’s completely up to you and what you feel you can add to the conversation. If you feel a review gives a good reflection of what it’s like to work at your company, then share feedback. If you feel a review doesn’t give the complete picture about what it’s like to work at your company, then provide some context so that job seekers as well as current or former employees can learn more.
How should I respond to negative reviews?
- Respond promptly: A prompt response shows job seekers and employees that you take feedback seriously, and quickly adds your perspective on the situation to the original review. You can get alerts to activity for your company, by clicking on the RSS feed link that appears at the bottom of each reviews page.
- Remember to be courteous and professional: When replying, remember that your employer response will be seen not just by the reviewer, but also by potential job candidates who are deciding whether they should apply or accept a job offer at your company.
- Keep your message simple: Thank the employee for their review and feedback. If you can be specific about the employee’s experience and any changes you may have made as a result, this could go very far in earning trust.
How should I respond to positive reviews?
Thank the reviewer for taking the time to share their work experience. Be authentic with each response – avoid using the same response for multiple reviews as it will come across as insincere. Refer to one of the reviewer’s positive comments about your company to both personalize your response and to reiterate the compliment to potential job candidates.
Will my name appear when I respond to a review?
Your title will appear when you respond to reviews as a company representative.
How long before my response is posted?
An employer response will be immediately viewable after hitting submit.
Can I edit my response once it’s published?
Yes, you can edit or delete a response to a review at any time.
Where will my response appear?
Your response will appear directly below the review you comment on.
Can I remove reviews if I don’t want to respond?
No. Employers can respond to reviews directly, or if any Glassdoor community member feels a review is not within our community guidelines, they can click “problem with this review” and our content services team will review any content within 24 hours.
Can I control who at my company responds to our company’s reviews?
It is up to you who the best spokesperson for your company is. Any person in your company who is in a position to speak publicly will be verified by Glassdoor. We suggest choosing company leaders, as well as HR, PR and marketing professionals or other employees responsible for managing your brand. Note that each review can only have a one employer response.