Analytics Specialist

Kiplinger Washington Editors, Inc. – Washington, DC
Apply Now Posted 30+ days ago

Job Description

Analytics Specialist – Kiplinger Washington Editors

Kiplinger.com is looking for a smart, focused person with a passion for data mining and analysis to steer a new course for our company in the area of audience development and customer fulfillment.


This would be an online business development position, including a strong collaboration with the Web Development and marketing teams. Ideal candidate would be proficient with Adobe Omniture, Google Analytics, and other digital audience-tracking analytical software, and also be an Excel/Powerpoint power user who can turn large amounts of data into easily digestible reports.


ESSENTIAL FUNCTIONS:

--identify important trends that the company can leverage for extra revenue.

--Develop detailed chart site paths in Adobe Omniture, gleaning how our most frequent visitors navigate and use our site versus those who visit once or twice a year.

--Discern differences and similarities in how different audience segments use
Kiplinger.com and other digital products.

--identify customer needs for creation of new products and services.


DESIRED SKILL SETS:

Proficiency using Adobe Omniture and Google, including:

  • Building custom reports
  • Identifying data that could be collected by page code and then integrated into useful custom reports
  • Ability to manipulate available data to identify trends and patterns that will assist in making businesss decisions.

Send resume to: HR@Kiplinger.com


Kiplinger Washington Editors, Inc.

1100 13th Street, NW

Suite 750

Washington, D.C. 20005