Brand Marketing Manager

Monster, Inc.,Brisbane, CA
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Job Description

POSITION SUMMARY

The Brand Marketing Manager will strategize with key teammates and create global launch campaigns which include the 7P’s of Marketing -- Right Product, Right Price, Right Place, Right Promotion, Right Packaging, Right Position, Right Targeted People.

You will be required to update and create processes to drive Sell-Through.

You will lead our Retail Marketing Teammates to successfully localize campaigns at the retail and/or distribution level.

POSITION RESPONSIBILITIES

Brand Marketing Manager at Monster:

  • Strategizes, partners, and drives the high level global launch plans
  • Leads teams to the successful execution of the launch plans.
  • Partners with sales analysts to gather relevant customer insights
  • Partners with Product Area Managers to effectively understand the products that they will lead to market.
  • Travels off site independently as needed for presentations, trainings, trade shows, and events.
  • Presents product marketing plans for feedback internally as well externally.
  • Ensures that global campaign assets (from concept to completion) are on point in all media (online, retail, advertising, social, PR, training).
  • Extensive utilization of PowerPoint to create PowerPoint Decks
  • Extensive utilization of MS Excel to help track assets and event timelines.
  • Proficient in Adobe CS 5 a plus (in Design, Illustrator, Photoshop)
  • Coordination of projects (in-house and with vendors)
  • Project management

PERFORMANCE METRICS

The incumbent’s performance will be assessed on their:

  • Effective strategies for global launch campaigns
  • Effective follow through to ensure continued success of global launch plans or modifications made as needed
  • Effective analysis gathering and recommendations to confirm the ROI of campaign strategies including launch events.
  • Working collaboratively with others with an inspiring leadership style.
  • Creating and/or updating processes to confirm consistent effective output (not re-inventing the wheel).

KEY RELATIONSHIPS

The incumbent will form key relationships with:

  • The Marketing Leadership Team
  • Other Product Marketing (Marketing 2.0) Teammates
  • Product Area Managers
  • VPs of Sales and Strategy
  • Sales Managers
  • Channel Marketing Managers
  • Associate Art Directors and Design Teams within Creative Services
  • Marketing Copywriters
  • Head Monster Noel Lee
  • Merchandising Teams (MTeam)
  • Trainers
  • Vendors and Suppliers
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