Brand Marketing Manager

Monster, Inc. 85 Reviews – Brisbane, CA
Apply on Career Site Posted 30+ days ago

Job Description

POSITION SUMMARY

The Brand Marketing Manager will strategize with key teammates and create global launch campaigns which include the 7P’s of Marketing -- Right Product, Right Price, Right Place, Right Promotion, Right Packaging, Right Position, Right Targeted People.

You will be required to update and create processes to drive Sell-Through.

You will lead our Retail Marketing Teammates to successfully localize campaigns at the retail and/or distribution level.

POSITION RESPONSIBILITIES

Brand Marketing Manager at Monster:

  • Strategizes, partners, and drives the high level global launch plans
  • Leads teams to the successful execution of the launch plans.
  • Partners with sales analysts to gather relevant customer insights
  • Partners with Product Area Managers to effectively understand the products that they will lead to market.
  • Travels off site independently as needed for presentations, trainings, trade shows, and events.
  • Presents product marketing plans for feedback internally as well externally.
  • Ensures that global campaign assets (from concept to completion) are on point in all media (online, retail, advertising, social, PR, training).
  • Extensive utilization of PowerPoint to create PowerPoint Decks
  • Extensive utilization of MS Excel to help track assets and event timelines.
  • Proficient in Adobe CS 5 a plus (in Design, Illustrator, Photoshop)
  • Coordination of projects (in-house and with vendors)
  • Project management

PERFORMANCE METRICS

The incumbent’s performance will be assessed on their:

  • Effective strategies for global launch campaigns
  • Effective follow through to ensure continued success of global launch plans or modifications made as needed
  • Effective analysis gathering and recommendations to confirm the ROI of campaign strategies including launch events.
  • Working collaboratively with others with an inspiring leadership style.
  • Creating and/or updating processes to confirm consistent effective output (not re-inventing the wheel).

KEY RELATIONSHIPS

The incumbent will form key relationships with:

  • The Marketing Leadership Team
  • Other Product Marketing (Marketing 2.0) Teammates
  • Product Area Managers
  • VPs of Sales and Strategy
  • Sales Managers
  • Channel Marketing Managers
  • Associate Art Directors and Design Teams within Creative Services
  • Marketing Copywriters
  • Head Monster Noel Lee
  • Merchandising Teams (MTeam)
  • Trainers
  • Vendors and Suppliers
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Monster Inc Reviews

2.1
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Monster Inc CEO Noel Lee
Noel Lee
58 Ratings
    1. My 10+ years at Monster

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Current Employee - Anonymous Employee in Brisbane, CA
      Current Employee - Anonymous Employee in Brisbane, CA
      Doesn't Recommend
      Neutral Outlook

      I have been working at Monster Inc full-time (More than 10 years)

      Pros

      Monster is a true platform of creativity on product, sales and marketing technique. It is a home for "warrior with extraordinary strong heart". You either turned yourself to become a REAL MONSTER by overcoming daily continous challenges.. Or .. ended up like a zombie.. Mottos and Concepts did help staffs to develop better career and personal direction. Comfort zone never exist; staffs are expected to over-perform and demostrate their value daily. If someone can survive in such unique enviornmnet, he / she can be a better person and deal with any Mission Impossible in real life.

      Cons

      On going last min changes and multiple standards does affect company's growth especially on product development and goto market decision. Unlimited and unreasonable demand from single person brought poor moral, high turnover, and low productivity.

      Advice to Management

      Product features and pricing must be applicable and competitive for general consumers. Staffs are not "Terminator" but live human with feeling, emotion, and family lives - pay them the proper respect and rest hours if you look for any long term relationship. Put self eager aside and listen; mean and harsh can never get things resolved. Last but not least .. Do not abuse the nature of WeChat.


    2. Helpful (3)

      Worst Company Ever!! Stay far, far, far away!!!

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Former Employee - Former Employee in San Francisco, CA
      Former Employee - Former Employee in San Francisco, CA

      I worked at Monster Inc (More than 3 years)

      Sign In or Sign Up in seconds to unlock everything on Glassdoor.

      Pros

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      Cons

      Etiam sapien elit, consequat eget, tristique non, venenatis quis, ante.

      Advice to Management

      Etiam sapien elit, consequat eget, tristique non, venenatis quis, ante.


    3. It Will Soon Be Over

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Former Employee - Anonymous Employee
      Former Employee - Anonymous Employee

      I worked at Monster Inc full-time (More than 5 years)

      Sign In or Sign Up in seconds to unlock everything on Glassdoor.

      Pros

      Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi gravida libero nec velit. Morbi scelerisque luctus velit. Etiam dui sem, fermentum vitae, sagittis id, malesuada in, quam.

      Cons

      Nam quis nulla. Integer malesuada. In in enim a arcu imperdiet.

      Advice to Management

      Duis condimentum augue id magna semper rutrum. Nullam justo.


    4. See more reviews on company profile (85)