Brand Marketing Manager

Monster, Inc. 82 Reviews – Brisbane, CA
Apply on Career Site Posted 30+ days ago

Job Description

POSITION SUMMARY

The Brand Marketing Manager will strategize with key teammates and create global launch campaigns which include the 7P’s of Marketing -- Right Product, Right Price, Right Place, Right Promotion, Right Packaging, Right Position, Right Targeted People.

You will be required to update and create processes to drive Sell-Through.

You will lead our Retail Marketing Teammates to successfully localize campaigns at the retail and/or distribution level.

POSITION RESPONSIBILITIES

Brand Marketing Manager at Monster:

  • Strategizes, partners, and drives the high level global launch plans
  • Leads teams to the successful execution of the launch plans.
  • Partners with sales analysts to gather relevant customer insights
  • Partners with Product Area Managers to effectively understand the products that they will lead to market.
  • Travels off site independently as needed for presentations, trainings, trade shows, and events.
  • Presents product marketing plans for feedback internally as well externally.
  • Ensures that global campaign assets (from concept to completion) are on point in all media (online, retail, advertising, social, PR, training).
  • Extensive utilization of PowerPoint to create PowerPoint Decks
  • Extensive utilization of MS Excel to help track assets and event timelines.
  • Proficient in Adobe CS 5 a plus (in Design, Illustrator, Photoshop)
  • Coordination of projects (in-house and with vendors)
  • Project management

PERFORMANCE METRICS

The incumbent’s performance will be assessed on their:

  • Effective strategies for global launch campaigns
  • Effective follow through to ensure continued success of global launch plans or modifications made as needed
  • Effective analysis gathering and recommendations to confirm the ROI of campaign strategies including launch events.
  • Working collaboratively with others with an inspiring leadership style.
  • Creating and/or updating processes to confirm consistent effective output (not re-inventing the wheel).

KEY RELATIONSHIPS

The incumbent will form key relationships with:

  • The Marketing Leadership Team
  • Other Product Marketing (Marketing 2.0) Teammates
  • Product Area Managers
  • VPs of Sales and Strategy
  • Sales Managers
  • Channel Marketing Managers
  • Associate Art Directors and Design Teams within Creative Services
  • Marketing Copywriters
  • Head Monster Noel Lee
  • Merchandising Teams (MTeam)
  • Trainers
  • Vendors and Suppliers
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Monster Inc Reviews

2.2
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Monster Inc CEO Noel Lee
Noel Lee
56 Ratings
    1. Helpful (2)

      always a problem to solve!

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Former Employee - Anonymous Employee
      Former Employee - Anonymous Employee

      I worked at Monster Inc full-time

      Doesn't Recommend
      Neutral Outlook
      No opinion of CEO
      Doesn't Recommend
      Neutral Outlook
      No opinion of CEO

      Pros

      Great people work there. Opportunity to build your network inside and out. Great location.you can always voice your opinion at any level. Not bad place to start out

      Cons

      hellish hours. un-realistic expectations.poor planning.weak leadership.last minute drop everything meetings called all of the time. impossible to get work done.personal time not respected at all.too many chefs in the kitchen.

      Advice to Management

      There is more than one way to do things right. company strategy should be directed from the top,and talented employees should be given the room to make decisions and execute the strategy. Leadership needs to lead, plan in advance.


    2. Helpful (1)

      National Sales Manager

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Current Employee - National Sales Manager in Dallas, TX
      Current Employee - National Sales Manager in Dallas, TX

      I have been working at Monster Inc (More than a year)

      Sign In or Sign Up in seconds to unlock everything on Glassdoor.

      Pros

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      Cons

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      Advice to Management

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    3. Great company to learn and grow from

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Current Employee - Marketing Manager in San Francisco, CA
      Current Employee - Marketing Manager in San Francisco, CA

      I have been working at Monster Inc

      Sign In or Sign Up in seconds to unlock everything on Glassdoor.

      Pros

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      Cons

      Nullam feugiat, turpis at pulvinar vulputate, erat libero tristique tellus, nec bibendum odio risus sit amet ante.

      Advice to Management

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    4. See more reviews on company profile (82)