Content Marketing Manager

DiscoverOrg 10 Reviews – Vancouver, WA
Apply Now Posted 425 days ago

Job Description

As a core member of our marketing communications team, this role will heavily support the lead generation process by creating content across various mediums (i.e. email, online, video, webinar, social media.) to support the buyer’s journey. This position will also work across the organization to author content on behalf of others (i.e. white papers, blog posts, presentations).

The Content Marketing Manager will report to the Sr. Director of Marketing at our Vancouver, WA headquarters.

Responsibilities:

  • Develop, own and manage the content strategy and content collection that drives brand awareness, thought leadership and demand creation
  • Map out and take ownership of the content along the buyer’s journey, defining appropriate tone and medium to accelerate the journey through the funnel
  • Author engaging, unique and thought provoking content including eBooks, white papers, infographics, Slideshare presentations, enewsletter, webinars, video scripts, brochures and more
  • Serve as the lead blogger, driving content for discoverorg.com/blog, tweeting and amplifying DiscoverOrg voice on other relevant blogs.
  • Audit and update existing content, looking for opportunities to re-invent it
  • Develop and maintain a function content calendar and content collection/library that is tracked, scored and measured
  • Work with and oversee third-party and internal content contributors serving as the “managing editor” of all content
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and is optimized for search

Requirements:

  • At least 5 years in journalism, publishing or business writing plus 2 years online marketing experience in the B2B unified communications, telecommunications or software space
  • Must be an excellent writer with a journalistic, editorial mindset but an understanding and appreciation for marketing
  • Experienced in research and writing articles, blog posts, eBooks, eGuides, video scripts
  • Must be able to take complex ideas and simplify them in a fresh, engaging way
  • Obsessive attention to detail with outstanding proofreading, fact checking and editing skills
  • Excellent understanding of social media channels and the unique content needed for each
  • Strong project management skills
  • Self-starter with an investigative reporter mindset
  • Ability to work in a fast-paced environment
  • Collaborative and energetic

Company Info

DiscoverOrg Reviews

4.1
10 Reviews
Rating Trends
Recommend to a friend
Approve of CEO
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Henry Schuck
8 Ratings
    1. Helpful (1)

      Top Company

      • Comp & Benefits
      • Work/Life Balance
      • Senior Management
      • Culture & Values
      • Career Opportunities
      Current Employee - Research
      Current Employee - Research

      I have been working at DiscoverOrg

      Recommends
      Positive Outlook
      Approves of CEO
      Recommends
      Positive Outlook
      Approves of CEO

      Pros

      Super laid back but knows when to buckle down.
      Great atmosphere between employees.
      WIDE open door policy, if you have an issue, someone will take care of it.

      Cons

      Not everyone is on the same page at times, can get kind of confusing because you'll be told one thing by one manager and another by someone else.
      No 401k but it's a smaller company so I'm sure the future looks bright with this.

    2. Helpful (2)

      Worst Work Experience in 18 years

      • Comp & Benefits
      • Work/Life Balance
      • Senior Management
      • Culture & Values
      • Career Opportunities
      Former Employee - Anonymous Employee in Vancouver, WA
      Former Employee - Anonymous Employee in Vancouver, WA

      I worked at DiscoverOrg

      Sign In or Sign Up in seconds to unlock everything on Glassdoor.

      Pros

      Duis sapien nunc, commodo et, interdum suscipit, sollicitudin et, dolor. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

      Cons

      Pellentesque ipsum. Nulla non arcu lacinia neque faucibus fringilla. Nulla non lectus sed nisl molestie malesuada.

      Advice to Management

      Nam quis nulla. Integer malesuada. In in enim a arcu imperdiet.

    3. Helpful (1)

      Great company to work for!

      • Comp & Benefits
      • Work/Life Balance
      • Senior Management
      • Culture & Values
      • Career Opportunities
      Current Employee - Research in Vancouver, WA
      Current Employee - Research in Vancouver, WA

      I have been working at DiscoverOrg

      Sign In or Sign Up in seconds to unlock everything on Glassdoor.

      Pros

      Nam quis nulla. Integer malesuada. In in enim a arcu imperdiet.

      Cons

      In sem justo, commodo ut, suscipit at, pharetra vitae, orci.

      Advice to Management

      Etiam posuere quam ac quam. Maecenas aliquet accumsan leo. Nullam dapibus fermentum ipsum. Etiam quis quam. Integer lacinia. Nulla est. Nulla turpis magna, cursus sit amet, suscipit a, interdum id, felis. Integer vulputate sem a nibh rutrum consequat.

    4. See more reviews on company profile (10)