Content Marketing Manager

DiscoverOrg 32 Reviews – Vancouver, WA
Apply Now Posted 30+ days ago

Job Description

As a core member of our marketing communications team, this role will heavily support the lead generation process by creating content across various mediums (i.e. email, online, video, webinar, social media.) to support the buyer’s journey. This position will also work across the organization to author content on behalf of others (i.e. white papers, blog posts, presentations).

The Content Marketing Manager will report to the Sr. Director of Marketing at our Vancouver, WA headquarters.

Responsibilities:

  • Develop, own and manage the content strategy and content collection that drives brand awareness, thought leadership and demand creation
  • Map out and take ownership of the content along the buyer’s journey, defining appropriate tone and medium to accelerate the journey through the funnel
  • Author engaging, unique and thought provoking content including eBooks, white papers, infographics, Slideshare presentations, enewsletter, webinars, video scripts, brochures and more
  • Serve as the lead blogger, driving content for discoverorg.com/blog, tweeting and amplifying DiscoverOrg voice on other relevant blogs.
  • Audit and update existing content, looking for opportunities to re-invent it
  • Develop and maintain a function content calendar and content collection/library that is tracked, scored and measured
  • Work with and oversee third-party and internal content contributors serving as the “managing editor” of all content
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and is optimized for search

Requirements:

  • At least 5 years in journalism, publishing or business writing plus 2 years online marketing experience in the B2B unified communications, telecommunications or software space
  • Must be an excellent writer with a journalistic, editorial mindset but an understanding and appreciation for marketing
  • Experienced in research and writing articles, blog posts, eBooks, eGuides, video scripts
  • Must be able to take complex ideas and simplify them in a fresh, engaging way
  • Obsessive attention to detail with outstanding proofreading, fact checking and editing skills
  • Excellent understanding of social media channels and the unique content needed for each
  • Strong project management skills
  • Self-starter with an investigative reporter mindset
  • Ability to work in a fast-paced environment
  • Collaborative and energetic
 

DiscoverOrg Reviews

4.5
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Recommend to a friend
Approve of CEO
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Henry Schuck
29 Ratings
    1. A crazy, exciting, rewarding ride.

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Current Employee - Marketing in Vancouver, WA
      Current Employee - Marketing in Vancouver, WA
      Recommends
      Positive Outlook
      Approves of CEO

      I have been working at DiscoverOrg full-time (More than a year)

      Pros

      Easily one of the best things about working at DiscoverOrg is the fact that every employee has the opportunity to have a significant and lasting impact on the success of the company as a whole. Its a refreshing change to the politics and egos common in the typical office environment. Hard work, good ideas,and smart minds are rewarded and the company has a history of promoting from within. As other reviewers have mentioned, the company is moving at light-speed. Those who can keep up are in for an amazing ride. It can feel like you're running a marathon (every day). Although, it is exhausting at times - you become conditioned for the pace and there is a huge sense of satisfaction in all that you've accomplished. You are definitely challenged to reach beyond your potential. However, for those who are not satisfied with maintaining the status quo, this can be extremely rewarding. Working with really smart, passionate individuals who also truly care about the success of the company is extremely motivating and the collaborative environment fuels growth and innovation. I have a tremendous amount of respect for the CEO and his leadership team - they challenge me and lift me up every single day. I genuinely enjoy working with each of them as well as my team.

      Cons

      Being that we are constantly evolving and looking for ways to improve, there are not a lot of processes and infrastructure in place. This is also a product of the stage of life that the company is in. This is changing though - and the company is investing a lot of time and resources into these efforts.

      Advice to Management

      Continue focusing on hiring for culture fit and investing in smart people.


    2. DiscoverOrg

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Current Employee - Anonymous Employee
      Current Employee - Anonymous Employee

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      Pros

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      Cons

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      Advice to Management

      Duis condimentum augue id magna semper rutrum. Nullam justo.


    3. Customer Success

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Current Employee - Customer Sucess
      Current Employee - Customer Sucess

      I have been working at DiscoverOrg full-time (More than 3 years)

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      Pros

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      Cons

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      Advice to Management

      Duis condimentum augue id magna semper rutrum. Nullam justo.


    4. See more reviews on company profile (33)