Lead Business Systems Analyst – CRM

Responsys is the leader in Interactive Online Marketing and recognized by Forrester as the market leader 6 years running. Responsys Interact Suite provides customers with a powerful, comprehensive set of integrated applications to design, define, execute, manage and refine Cross-Channel Lifecycle Marketing™ campaigns across all key digital interactive channels including email, mobile, social and the web.
This position will require a self-reliant individual to use experience and judgment to plan and accomplish goals and perform a variety of complex tasks. The Team Lead will work with multiple departments to understand complex business processes and strategies. A wide degree of creativity and latitude is expected.

Responsibilities:

Manage and advise a small group of CRM Business Systems Analysts and Developers

Manage and prioritize multiple applications projects at once

Review, analyze, evaluate, and document business systems and user requirements

Ensure solution designs are in line with security and scalability best practice.

Ensure data integrity across all CRM integrations

Configure and develop applications to meet business requirements and formulate systems to parallel overall business strategies

Assist with integration of third-party vendors

Provide training and administrative support for users; administer accounts, permissions, and configuration.

Proactively support business units by keeping current on new CRM releases and enhancements and communicating potential process improvements to the business units

Qualifications:

Strong project management skills, (PMP preferred but not required)

Comfortable utilizing different project methodologies (waterfall, agile, scrum, etc.) as needed

A thorough understanding of Salesforce.com administration and development

Advanced relational database knowledge

Familiarity with T-SQL scripts and performance tuning. Comprehension of normalization, stored procedures and triggers

Experience with Web Services, programming and scripting languages, (APEX, JavaScript, Perl, XML preferred but not required)

Understanding of Business Analytics and the metrics that drive management decisions, and the ability to build reports and queries to support such metrics.

Understand basic concepts and best practices of Sales Force Automation and the statistics and metrics that drive and support the sales process.

Understand basic concepts and best practices of Service Automation and the statistics and metrics that drive and support the customer support process.

Company Description
Responsys helps companies execute highly effective marketing campaigns across key interactive channels — email, mobile, social, and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, Men’s Warehouse, PayPal, Qantas, Southwest Airlines, StubHub, and UnitedHealthcare.