POSITION SUMMARY

The Senior Brand Marketing Manager will strategize with key teammates and create global launch campaigns which include the 7P’s of Marketing -- Right Product, Right Price, Right Place, Right Promotion, Right Packaging, Right Position, Right Targeted People.

You will be required to update and create processes to drive Sell-Through.

You will lead our Retail Marketing Teammates to successfully localize campaigns at the retail and/or distribution level.

POSITION RESPONSIBILITIES

Senior Brand Marketing Manager at Monster:

• Strategizes, partners, and drives the high level global launch plans
• Leads teams to the successful execution of the launch plans.
• Partners with sales analysts to gather relevant customer insights
• Partners with Product Area Managers to effectively understand the products that they will lead to market.
• Travels off site independently as needed for presentations, trainings, trade shows, and events.
• Presents product marketing plans for feedback internally as well externally.
• Ensures that global campaign assets (from concept to completion) are on point in all media (online, retail, advertising, social, PR, training).
• Extensive utilization of PowerPoint to create PowerPoint Decks
• Extensive utilization of MS Excel to help track assets and event timelines.
• Proficient in Adobe CS 5 a plus (in Design, Illustrator, Photoshop)
• Coordination of projects (in-house and with vendors)
• Project management

PERFORMANCE METRICS

The incumbent’s performance will be assessed on their:

• Effective strategies for global launch campaigns
• Effective follow through to ensure continued success of global launch plans or modifications made as needed
• Effective analysis gathering and recommendations to confirm the ROI of campaign strategies including launch events.
• Working collaboratively with others with an inspiring leadership style.
• Creating and/or updating processes to confirm consistent effective output (not re-inventing the wheel).

KEY RELATIONSHIPS

The incumbent will form key relationships with:

• The Marketing Leadership Team
• Other Product Marketing (Marketing 2.0) Teammates
• Product Area Managers
• VPs of Sales and Strategy
• Sales Managers
• Channel Marketing Managers
• Associate Art Directors and Design Teams within Creative Services
• Marketing Copywriters
• Head Monster Noel Lee
• Merchandising Teams (MTeam)
• Trainers
• Vendors and Suppliers