Sr. Brand Marketing Manager

lexisnexis,Miamisburg, OH
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Job Description

Sr. Brand Marketing Manager 

About Us:

LexisNexis is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting, and academic markets. LexisNexis originally pioneered online information with its Lexis and Nexis services. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com ), LexisNexis serves customers in more than 100 countries with 15,000 employees worldwide.

Responsibilities:

Position to manage marketing mix concepts of brand positioning, brand architecture, and customer segmentation and to develop marketing strategies to drive brand equity, revenue and profitability at a senior level including lead marketing role for marketing team. Advanced knowledge of and ability to apply marketing strategies to marketing tactics. 

Manager of marketing plan development, including marketing research.

Advanced ability in the development of brand positioning, brand architecture, competitive assessments, customer segmentation, solution brands and building on brand equity.

Develop and execute marketing tactics

New Product launch plans and roll out to customers.

Brand lead role for special marketing projects.

Alignment with the Marketing function area needs (PR, Direct to Customer, Show Management, web)

Review/recommendations of marketing effectiveness versus objectives

Achieving revenue goals and managing to approved budgets

Monthly department reports, financial and customer analysis, and quarterly updates.

Clear communication of plans and alignment to internal and external stakeholders, and persuading others to support ideas.|

Requirements:

  • Knows procedures and marketing mix elements that drive increase in volume and brand equity.

    Knows and applies basic marketing strategies.Knows basic sales management concepts (sell-in process, benefits/features products, channels, training).

    Establishes courses of action for self and others to ensure work is completed efficiently in light of strategies and destination of department and organization. Strong project management skills.

    Conveys information and ideas in a clear, meaningful, and timely manner, providing information to ensure understanding; solicits input from the audience during the communication.

    Understands complexities and interdependencies of information and events to develop more effective solutions and ideas.

    Generates alliances internally and externally by continuously identifying and acting on those things that will create success for company and its customers, suppliers, community.

    Develops and uses collaboration for purpose of accomplishing work objectives; develops relationships with other individuals by listening, sharing ideas, and appreciating other's efforts and point of views. 

Full suite of benefits - Base salary and bonus

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