Sr. Brand Marketing Manager

lexisnexis 41 Reviews – Miamisburg, OH
Apply on Career Site Posted 914 days ago

Job Description

Sr. Brand Marketing Manager 

About Us:

LexisNexis is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting, and academic markets. LexisNexis originally pioneered online information with its Lexis and Nexis services. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com ), LexisNexis serves customers in more than 100 countries with 15,000 employees worldwide.

Responsibilities:

Position to manage marketing mix concepts of brand positioning, brand architecture, and customer segmentation and to develop marketing strategies to drive brand equity, revenue and profitability at a senior level including lead marketing role for marketing team. Advanced knowledge of and ability to apply marketing strategies to marketing tactics. 

Manager of marketing plan development, including marketing research.

Advanced ability in the development of brand positioning, brand architecture, competitive assessments, customer segmentation, solution brands and building on brand equity.

Develop and execute marketing tactics

New Product launch plans and roll out to customers.

Brand lead role for special marketing projects.

Alignment with the Marketing function area needs (PR, Direct to Customer, Show Management, web)

Review/recommendations of marketing effectiveness versus objectives

Achieving revenue goals and managing to approved budgets

Monthly department reports, financial and customer analysis, and quarterly updates.

Clear communication of plans and alignment to internal and external stakeholders, and persuading others to support ideas.|

Requirements:

  • Knows procedures and marketing mix elements that drive increase in volume and brand equity.

    Knows and applies basic marketing strategies.Knows basic sales management concepts (sell-in process, benefits/features products, channels, training).

    Establishes courses of action for self and others to ensure work is completed efficiently in light of strategies and destination of department and organization. Strong project management skills.

    Conveys information and ideas in a clear, meaningful, and timely manner, providing information to ensure understanding; solicits input from the audience during the communication.

    Understands complexities and interdependencies of information and events to develop more effective solutions and ideas.

    Generates alliances internally and externally by continuously identifying and acting on those things that will create success for company and its customers, suppliers, community.

    Develops and uses collaboration for purpose of accomplishing work objectives; develops relationships with other individuals by listening, sharing ideas, and appreciating other's efforts and point of views. 

Full suite of benefits - Base salary and bonus

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LexisNexis Reviews

3.0
41 Reviews
Rating Trends
Recommend to a friend
Approve of CEO
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Mike Walsh
11 Ratings
    1. Sales Operations

      • Comp & Benefits
      • Work/Life Balance
      • Senior Management
      • Culture & Values
      • Career Opportunities
      Former Employee - Anonymous Employee
      Former Employee - Anonymous Employee

      I worked at LexisNexis

      Recommends
      Positive Outlook
      Approves of CEO
      Recommends
      Positive Outlook
      Approves of CEO

      Pros

      Strong company; processes and procedures in place and good employee relations.

      Cons

      Downsizing employees when they hit years of service. A lot of knowledge and expertise lost. Very sad.

      Advice to Management

      Be loyal and keep strong performers. Many times low performers were rewarded.

    2. Software Quality Manager

      • Comp & Benefits
      • Work/Life Balance
      • Senior Management
      • Culture & Values
      • Career Opportunities
      Current Employee - Anonymous Employee
      Current Employee - Anonymous Employee

      I have been working at LexisNexis

      Sign In or Sign Up in seconds to unlock everything on Glassdoor.

      Pros

      Etiam sapien elit, consequat eget, tristique non, venenatis quis, ante.

      Cons

      Pellentesque ipsum. Nulla non arcu lacinia neque faucibus fringilla. Nulla non lectus sed nisl molestie malesuada.

      Advice to Management

      Morbi a metus. Phasellus enim erat, vestibulum vel, aliquam a, posuere eu, velit. Nullam sapien sem, ornare ac, nonummy non, lobortis a, enim. Nunc tincidunt ante vitae massa. Duis ante orci, molestie vitae.

    3. Great place to work!

      • Comp & Benefits
      • Work/Life Balance
      • Senior Management
      • Culture & Values
      • Career Opportunities
      Current Employee - Senior Software Engineer in Raleigh, NC
      Current Employee - Senior Software Engineer in Raleigh, NC

      I have been working at LexisNexis full-time (More than 3 years)

      Sign In or Sign Up in seconds to unlock everything on Glassdoor.

      Pros

      Etiam posuere quam ac quam. Maecenas aliquet accumsan leo. Nullam dapibus fermentum ipsum. Etiam quis quam. Integer lacinia. Nulla est. Nulla turpis magna, cursus sit amet, suscipit a, interdum id, felis. Integer vulputate sem a nibh rutrum consequat.

      Cons

      Aliquam id dolor. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos.

      Advice to Management

      Proin mattis lacinia justo. Vestibulum facilisis auctor urna. Aliquam in lorem sit amet leo accumsan lacinia. Integer rutrum, orci vestibulum ullamcorper ultricies, lacus quam ultricies odio, vitae.

    4. See more reviews on company profile (41)