Strategic Planning Lead

RED Interactive Agency 32 Reviews – Santa Monica, CA
Apply on Glassdoor Posted 30+ days ago

Job Description

RED is in hot pursuit of a digitally focused Strategic Planning Lead to join our Santa Monica office. This person will lead the development and presentation of strategy recommendations for existing and prospective clients, working closely with our Account and Client Engagement teams. A successful candidate will have the ability to look into research and beyond to uncover key insights, lead the process of developing creative briefs, and envision the opportunities for our clients across multiple digital platforms. The right candidate must be able to develop strategic recommendations on tight timelines with limited information, both independently and with a team. This person will lead the strategy on specified client accounts and help develop strategic frameworks that can be used across the agency.

Responsibilities:
  • Develop concepts, ideas, and plans for successfully achieving client objectives
  • Understand the client needs and business goals
  • Work with team to conduct necessary qualitative and quantitative research
  • Analyze and interpret data and information from a variety of sources
  • Analyze quantitative and qualitative information and propose recommendations
  • Provide thoughtful and well-written conclusions used to develop creative briefs and scope of work documents
  • Identify additional opportunities to provide value to the client
  • Develop opportunities for new agency-owned products and services
  • Develop, write, and bring key insights to life in client presentations
Qualifications:
  • 6+ years experience in as strategist or strategic planner with at least 3 years focused primarily on digital
  • Proven ability to build relationships with creative, account, and client engagement teams
  • Experience developing strong creative briefs
  • Strong presentation and communication skills (both verbal and written)
  • Experience planning/conducting/analyzing qualitative and quantitative research
  • Experience across various digital platforms
  • Experience in handling multiple, simultaneous projects
  • Demonstrated experience directing integrated projects for Fortune 500 clients/high-profile brands
  • Expertise in data analytics and data tracking tools


RED is an equal opportunity employer.

RED Interactive Agency Reviews

4.1
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Brian Lovell
23 Ratings
    1. Helpful (2)

      Excellent company where the people make the difference

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Former Employee - Account Director in Santa Monica, CA
      Former Employee - Account Director in Santa Monica, CA

      I worked at RED Interactive Agency

      Recommends
      Positive Outlook
      Approves of CEO
      Recommends
      Positive Outlook
      Approves of CEO

      Pros

      Here are the highlights:
      Competitive salary
      High standards for hiring
      Creative and strategic people
      Approachable, smart CEO and a President who leans in
      CDs are extremely well-rounded

      Overall, you can't go wrong with working at RED, especially if you're a sociable, friendly person who likes the agency life. If you have a problem with the occasional long week, changing scope and fluctuating requirements, then you probably shouldn't work for an agency.

      One thing that you may want to consider is how you like to work. Everyone at RED works in an office (often shared with other people, but still in a room), so there isn't open seating. That means you have to make an effort to get to know your neighbor. Everyone is SO friendly so it shouldn't be hard, but if you're not one to say hello, you may feel isolated.

      You have a lot of autonomy to run your project/accounts the way you feel they should be run. That isn't always the case elsewhere, so it's a great thing here. You are encouraged to forge your own path, and RED will support your journey. Leadership will support you through and through.

      I could definitely see myself at RED long-term. I left as a personal choice, but it had nothing to do with RED as a company. It's a stellar outfit with amazingly smart people.

      Cons

      Highlights:
      It's the agency life, so sometimes work-life balance isn't the best
      There is a division of upstairs and downstairs that is hard to bridge
      If you're a good producer or account person, you may get more work, not less, because you're reliable.

      Advice to Management

      I'd like to see a situation where strong producers are rewarded with more leadership responsibilities and not more projects. It's a double-edged sword: You know you can count on these rockstars, but putting difficult projects on their plate is often seen as a punishment, not a reward. Don't burn out your best players. They should be rewarded for being amazing and not "punished" with the task of clean-up crew for difficult projects.

      Give strong producers the chance to mentor junior producers. Producers are as good as the habits they keep, and those with good habits can teach others the best practices of running a smooth project.

      Small rewards go a long way. Giving a comp day to someone who has really busted his/her tail or a thank-you gift card from leadership means a lot. I once had a president of a company leave a hand-written thank you note on my desk after a series of 70+ hour work weeks when I didn't think anyone had noticed. I remember it to this day and how encouraged it made me feel. Sometimes just being thanks sincerely can be a great reward.

      Also, don't underestimate how much people look up to you. Sometimes people have opinions on a project but they feel they can't voice their opinion because it goes against the thoughts of someone on leadership. I think encouraging people to have different opinions that are backed up with solid rationale should be encouraged. Otherwise, many times people will bend to whatever leadership suggests, even if that person may know more about the project and the project's history to make a different (maybe better?) decision.

      I know that sounded like a lot of negative things, but it's really a testament to how much the leadership team is doing right. The culture, the people and the cohesive roadmap (the weekly company meetings are something I think every company should do) are all indications of what RED is doing right. Leadership (at least in my short time at RED) is a strong team that knows itself well and strives to improve itself everyday. It's much more strategic than many other leadership teams I've encountered, and deserves credit for working to constantly improve itself and its processes.


    2. Helpful (2)

      Designer

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Current Employee - Designer in Los Angeles, CA
      Current Employee - Designer in Los Angeles, CA

      I have been working at RED Interactive Agency full-time (Less than a year)

      Sign In or Sign Up in seconds to unlock everything on Glassdoor.

      Pros

      Duis sapien nunc, commodo et, interdum suscipit, sollicitudin et, dolor. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

      Cons

      Etiam sapien elit, consequat eget, tristique non, venenatis quis, ante.

      Advice to Management

      Aenean vel massa quis mauris vehicula lacinia. Quisque tincidunt scelerisque libero. Maecenas libero. Etiam dictum tincidunt diam. Donec ipsum massa, ullamcorper in, auctor et, scelerisque sed, est. Suspendisse nisl. Sed convallis magna eu sem.


    3. Helpful (1)

      Good People

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Former Employee - Anonymous Employee
      Former Employee - Anonymous Employee

      I worked at RED Interactive Agency

      Sign In or Sign Up in seconds to unlock everything on Glassdoor.

      Pros

      Duis sapien nunc, commodo et, interdum suscipit, sollicitudin et, dolor. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

      Cons

      Nullam feugiat, turpis at pulvinar vulputate, erat libero tristique tellus, nec bibendum odio risus sit amet ante.

      Advice to Management

      Proin mattis lacinia justo. Vestibulum facilisis auctor urna. Aliquam in lorem sit amet leo accumsan lacinia. Integer rutrum, orci vestibulum ullamcorper ultricies, lacus quam ultricies odio, vitae.


    4. See more reviews on company profile (32)