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MediaMind (formerly Eyeblaster) puts a lot of thought into online advertising. Advertisers and media agencies use the company's campaign management software to create and administer rich media content, including online, mobile, and in-game advertisements. Its portfolio also includes tools for monitoring and measuring such metrics as display time and interaction rate. MediaMind also offers services ranging from custom development and testing to data tracking and analysis. Its products have been used in advertisements for NIKE, Sony, Ford, Toyota, Vodafone, MasterCard, and McDonalds, among others. The company went public in 2010 but was bought by rival DG FastChannel for $418 million in 2011.

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A parent company is a company that has enough voting stock in another company to control management and/or operations.