What does a Market Researcher do?

Market researchers gather, analyze, and interpret data that is used for marketing purposes. Their work commonly involves compiling and analyzing both qualitative information and quantitative data. They collect input and feedback from customers or specific target audiences using tactics such as surveys, focus groups, interviews, and automated polling tools. They scrutinize data, summarize findings, and use this information to guide marketing strategy. They often work in collaboration with a cross-functional team that may include sales and communications.

Market researchers typically have a bachelor’s degree in marketing or a related business field, and commonly have a background in marketing, surveys, or market research. These roles require strong analytical skills, including extensive data analysis capabilities. Market researchers must be highly organized and detail oriented. Proficiency with survey and research tools and data analysis programs is helpful.

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Average Years of Experience

0 - 1
25%
2 - 4
41%
5 - 7
19%
8+
15%

Common Skill Sets

Computer Literacy
MBA PHD
Powerpoint
EXCEL
Geometry
Relationship-building
MS Word
Statistics

Market Researcher Seniority Levels

Digital Marketing
21% made the transition
Marketing Coordinator
29% made the transition
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Market Researcher Salaries

Average Base Pay

$66,897 /yr
Same as national average
Not including cash compensation
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$34K
Median: $67K
$130K
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Glassdoor Estimated Salary

Market Researcher Jobs

Market Researcher Interviews