What does a Principal Account Executive do?

Account executives work in a sales role, helping to maintain or extend existing accounts (customers) and develop new accounts. In many organizations, account executives work with sales representatives, account managers, etc. and offer higher-level leadership. Depending upon the industry an account executive may progress into enterprise account management, regional or national account management, etc.

Account executives almost always hold an undergraduate degree from a four year university and often have a degree in marketing, sales, business or communications. Beyond book smarts, successful account managers have an ease with people, an ability to develop new relationships easily and beyond all else, confidence in the products and services they are offering.

What responsibilities are common for Principal Account Executive jobs?
  • Create detailed business plans to facilitate the attainment of goals and quotas
  • Manage the entire sales cycle from finding a client to securing a deal
  • Unearth new sales opportunities through networking and turn them into long term partnerships
  • Present products to prospective clients
  • Provide professional after-sales support to enhance the customers’ dedication
  • Remain in frequent contact with the clients in your responsibility to understand their needs
  • Respond to complaints and resolve issues aiming to customer contentment and the preservation of the company’s reputation
  • Negotiate agreements and keep records of sales and data
What are the typical qualifications for Principal Account Executive jobs?
  • Proven experience as an Account Executive, or in other sales/customer service role
  • Knowledge of market research, sales and negotiating principles
  • Outstanding knowledge of MS Office; knowledge of CRM software (eg. Salesforce) is a plus
  • Excellent communication/presentation skills and ability to build relationships
  • Organizational and time-management skills
  • A business acumen
  • Enthusiastic and passionate
  • BSc or BA in business administration, sales or marketing
Education--
Work/Life Balance
3.6 ★
Total Pay--
Career Opportunity
3.6 ★
Avg. Experience5-7 years

How much does a Principal Account Executive make?

Confident
$129,302 /yr
Total Pay
$89,670
 /yr

Base Pay

+
$39,632
 /yr

Additional Pay

$129,302

 / yr
$59K$431K
Most Likely Range
Possible Range
See More Insights

Principal Account Executive Career Path

Learn how to become a Principal Account Executive, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L5
Principal Account Executive
$129,302/yr
L6
L5

Average Years of Experience

0 - 1
0%
2 - 4
0%
5 - 7
100%
8+
0%
Not including years spent in education and/or training
See Career Path

Principal Account Executive Insights

Read what Principal Account Executive professionals have to say about their job experiences and view top companies for this career.
Creative Media MarketingCreative Media Marketing
Account Executive
Aug 19, 2021

“People have been nice and friendly to me since the first day I started working here.”

RubiconRubicon
Account Executive
Dec 19, 2021

“workers are friendly and really fun to be around – they made this the best work experience of my career.”

CUMULUS MEDIACUMULUS MEDIA
Account Executive
Sep 8, 2020

“If the pay was good I can stand a job but this job was awful and paid terribly.”

WistiaWistia
Senior Account Executive
Apr 15, 2022

“Wisitia's brand is strong and it's a great place to start your career.”

ShiftboardShiftboard
Account Executive
Nov 18, 2021

“The CEO and CMO are top notch and make Shiftboard a great place to work.”

ZingtreeZingtree
Account Executive
Feb 26, 2021

“all I knew is that the product seemed great and they had a great base of existing customers.”

WellSkyWellSky
Regional Account Executive
Jan 20, 2021

“People who you work with are excellent and everyone cares about both our customers and our co”

Cogent E ServicesCogent E Services
MIS Executive
Jul 29, 2021

“I have just started working here and i feel like i will get good opportunities ahead soon”

See More

Principal Account Executive Interviews

Frequently asked questions about the role and responsibilities of account executives

During a typical day, an account executive serves as the main contact point between a vendor and a client. They spend each day attending to the business relationship with the client, and they fulfill the contract terms to keep the client happy.

Account executives are essential to a variety of companies since they develop relationships with clients. One of the advantages of working as an account executive is fostering strong relationships. They do most of their work in an office so they can meet with team members, clients, and management.

Working as an account executive has its challenges, because they could encounter factors that can ruin the deal. They might end up negotiating prices of products and services, which can be difficult if clients aren't flexible in pricing. Also, they need a solid understanding of ethical guidelines from regulatory authorities.

Related Careers

Strategic Account Executive
$118,482
National Account Executive
$116,958
Enterprise Account Executive
$117,222
Regional Account Executive
$111,272

Principal Account Executive Jobs