What does a Senior Marketing Manager do?

Marketing managers develop strategic marketing plans for a company and then oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of various marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels.

Marketing managers almost always have a bachelor's degree, usually in marketing, communications, public relations, or business. The best marketing managers have strong communication skills, an ability to understand and analyze trends, and a deep understanding of the wide variety of marketing channels.

What responsibilities are common for Senior Marketing Manager jobs?
  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Market through various channels and segment databases working with large data sets
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
What are the typical qualifications for Senior Marketing Manager jobs?
  • Experience building complex marketing programs and reporting on the results
  • Exposure to digital and direct response marketing
  • Competence as a creative writer with an eye for great emails and landing pages
  • Strong project management skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Ability to travel as necessary
  • We’re looking for someone with 4+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business or similar, and is familiar with the following software/tools:
    • Marketo
    • Hubspot
    • Salesforce
EducationBachelor's Degree
Work/Life Balance
3.8 ★
Total Pay--
Career Opportunity
3.8 ★
Avg. Experience2-4 years

How much does a Senior Marketing Manager make?

Confident
$121,737 /yr
Total Pay
$105,041
 /yr

Base Pay

+
$16,696
 /yr

Additional Pay

$121,737

 / yr
$71K$240K
Most Likely Range
Possible Range
See More Insights

Senior Marketing Manager Career Path

Learn how to become a Senior Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L3
Senior Marketing Manager
$121,737/yr
L4
L3

Average Years of Experience

0 - 1
1%
2 - 4
83%
5 - 7
14%
8+
2%
Not including years spent in education and/or training
See Career Path

Senior Marketing Manager Insights

Read what Senior Marketing Manager professionals have to say about their job experiences and view top companies for this career.
Dis-Chem PharmaciesDis-Chem Pharmacies
Marketing Manager
Dec 9, 2020

“Long hours but enjoyable if you enjoy your work as much and as passionately as I do”

Disney Streaming ServicesDisney Streaming Services
Senior Marketing Manager
Jul 27, 2021

“Benefits package is terrible and base compensation is no where near commensurate to what it should be.”

BlueshiftBlueshift
Demand Marketing Manager
Sep 22, 2021

“Their product is top notch and highly rated which gives everyone an additional boost of confidence working here.”

QuestradeQuestrade
Marketing Director
Aug 5, 2020

“It is great coming to work everyday and knowing that the work I do will matter to real people”

Pharmacy2uPharmacy2u
Marketing Manager
Jul 27, 2021

“Hybrid working has allowing me to work from home a day or two a week which has been helpful.”

DPS TelecomDPS Telecom
Marketing Manager
Nov 9, 2020

“It's amazing what 13 years and a 4% employer match will do to your 401k balance.”

Lutheran Services FloridaLutheran Services Florida
Senior Marketing Manager
Dec 1, 2021

“Not sure because my boss and LSF refused to give me feedback as to why I was let go.”

Power Home RemodelingPower Home Remodeling
Senior Marketing Manager
Mar 23, 2020

“Not everyday you get to work with you best friends and make some serious money while doing it.”

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Senior Marketing Manager Interviews

Frequently asked questions about the role and responsibilities of marketing managers

In a typical day as a marketing manager, you'll oversee the marketing strategies of an organization by planning and testing campaigns, promoting new products, doing market research and analysis, managing social media, and working with a team to produce valuable content.

Yes, marketing manager job satisfaction is high, and U.S. News lists marketing manager as the best sales and marketing job. Success as a marketing manager could mean moving into an executive role. Most marketing managers work in an office environment during regular business hours which allows for a good work life balance.

Yes, marketing managers receive a good salary. The average salary for marketing managers in the U.S. is $121,737 per year. Moving into lead and senior roles will boost pay. Most marketing managers work for certain business, but some can also move into consulting and make extra pay.

Marketing managers shoulder the responsibility for the success of campaigns and the marketing team, which can be stressful. Challenges of working as a marketing manager include some holiday work since intensive marketing campaigns take off around Black Friday and continue through the new year.

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Senior Marketing Manager Jobs