What does an Account Manager do?
Account managers are assigned accounts or customers, and serve as a link between their employer and the customer or the account. They stay in close communication with a client and listen to their needs to figure out ways to achieve their objectives. They act as liaisons between clients and departments within their company and convey information and ensure there is mutual understanding and that business is conducted in an accurate and timely manner. Account managers also inform clients about other services and actions that may lead to greater success or satisfaction.
Account managers monitor a client's budget and explain costs. They negotiate new terms when necessary and provide progress reports to clients and upper management. They stay abreast of trends, changes, and actions by competitors that could impact their clients, and they train junior employees in account servicing. They are assigned clients after salespeople close deals and salespeople brief them on the client's goals and other pertinent information. Account managers assume responsibility for the client from that point on. They foster good relationships with the clients they serve and need a minimum bachelor's degree in business, marketing, communications, public relations, or related fields.
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