What does an Ad Operations do?

Ad operations specialists are responsible for planning and managing advertising campaigns. They oversee detailed elements of the project, including tracking metrics, identifying any issues that may be negatively impacting performance, and making adjustments. These roles often involve a focus on one or more specialized areas of advertising, such as video or display ads. The operations specialist often must have a diverse skill set that allows them to handle multiple functions including technical tasks, project management, and budgeting.

Ad operations specialists typically have at least a bachelor’s degree, although a master’s degree or graduate-level certificate in a business area would be a plus. They must be comfortable in a digital and technical environment, and expertise with in-demand specialty areas such as social media or video platforms is helpful.

What responsibilities are common for Ad Operations jobs?
  • Coordinate campaign messaging, talking points and strategy with staff.
  • Manage organic and local search engine optimization (SEO).
  • Work with creative team and/or consultants to develop graphics, video, and other content for campaign channels.
  • Lead and make recommendations for conversion rate optimization of landing pages.
  • Provide comprehensive reporting and analytics throughout campaign lifetime to ensure campaign pacing and performance.
  • Manage timely status updates with multiple stakeholders, both internal and external.
  • Work closely with appropriate parties to setup digital campaigns daily.
  • Develop and try new ideas to reach, influence and inspire consumers to interact with the ministry.
  • Manage multiple advertiser and agency accounts, develop positive working relationships with the media buyers and operations teams at our clients and partners.
  • Arrange for and prepare community leaders to host community meetings and events.
  • Manage relationships with outsourcing vendors to maximize resource allocation.
  • Develop and coordinate a variety of projects in support of system marketing and communication plans.
  • Work with product and tech teams to enhance ad serving solutions, revenue products and QA/Troubleshooting methodology.
  • Maintain short-term and long-term visions and strategies for website enhancements.
  • Collaborate with service line leaders, marketing, and other content managers to create engage experiences for prospective and current patients.
  • Regularly evaluate competitors' and others' sites to ensure system's site is current, informational, creative and best meets customer needs.
What are the typical qualifications for Ad Operations jobs?
  • Bachelor's Degree in business, business administration or computer science.
  • Proficient with applicable software and systems.
  • Strong leadership, time management, and critical thinking skills.
  • Advanced understanding of statistics.
  • Strong command of English language and good communication skills.
Education--
Work/Life Balance
3.5 ★
Total Pay--
Career Opportunity
3.6 ★
Avg. Experience0-1 year

How much does an Ad Operations make?

Confident
$86,150 /yr
Total Pay
$66,034
 /yr

Base Pay

+
$20,116
 /yr

Additional Pay

$86,150

 / yr
$54K$141K
Most Likely Range
Possible Range
See More Insights

Ad Operations Career Path

Learn how to become an Ad Operations, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Ad Operations

Years of Experience Distribution

0 - 1
39%
2 - 4
31%
5 - 7
10%
8+
20%
Not including years spent in education and/or training

Ad Operations Insights

Read what Ad Operations professionals have to say about their job experiences and view top companies for this career.
Xekera SystemsXekera Systems
Digital Director
May 30, 2022

“This startup is scaling quickly and I imagine that there will be many career growth opportunities for employees.”

Majid Al Futtaim GroupMajid Al Futtaim Group
Ad Operations Specialist
Feb 8, 2022

“Not a good organisation to work for the didn’t give any chance to employee.”

Xekera SystemsXekera Systems
Digital Director
May 30, 2022

“I say this as a pro and a con: The Digital and Design Industry is constantly changing and high turnover is typical.”

Far East OrganizationFar East Organization
Operation Executive
Aug 2, 2022

“Job benefit is good and attractive”

Lifeways GroupLifeways Group
Senior Digital Manager
Feb 7, 2022

“I have a varied and interesting role and work with a good team.”

Self OpportunitySelf Opportunity
Senior Digital Director
Apr 21, 2021

“I love my freedom and ability to be creative about how and when I get work done.”

AU Small Finance BankAU Small Finance Bank
Operation Executive
Sep 15, 2020

“Good good good good good”

AU Small Finance BankAU Small Finance Bank
Operation Executive
Sep 15, 2020

“Working life balance not good”

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Ad Operations Interviews

Frequently asked questions about the roles and responsibilities of an Ad Operations

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  • Digital Marketing Manager
  • SEO Analyst
  • Marketing Manager

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Ad Operations Jobs