What does an Ad Operations Specialist do?

Ad operations specialists are responsible for planning and managing advertising campaigns. They oversee detailed elements of the project, including tracking metrics, identifying any issues that may be negatively impacting performance, and making adjustments. These roles often involve a focus on one or more specialized areas of advertising, such as video or display ads. The operations specialist often must have a diverse skill set that allows them to handle multiple functions including technical tasks, project management, and budgeting.

Ad operations specialists typically have at least a bachelor’s degree, although a master’s degree or graduate-level certificate in a business area would be a plus. They must be comfortable in a digital and technical environment, and expertise with in-demand specialty areas such as social media or video platforms is helpful.

What responsibilities are common for Ad Operations Specialist jobs?
  • Coordinate campaign messaging, talking points and strategy with staff.
  • Manage organic and local search engine optimization (SEO).
  • Work with creative team and/or consultants to develop graphics, video, and other content for campaign channels.
  • Lead and make recommendations for conversion rate optimization of landing pages.
  • Provide comprehensive reporting and analytics throughout campaign lifetime to ensure campaign pacing and performance.
  • Manage timely status updates with multiple stakeholders, both internal and external.
  • Work closely with appropriate parties to setup digital campaigns daily.
  • Develop and try new ideas to reach, influence and inspire consumers to interact with the ministry.
  • Manage multiple advertiser and agency accounts, develop positive working relationships with the media buyers and operations teams at our clients and partners.
  • Arrange for and prepare community leaders to host community meetings and events.
  • Manage relationships with outsourcing vendors to maximize resource allocation.
  • Develop and coordinate a variety of projects in support of system marketing and communication plans.
  • Work with product and tech teams to enhance ad serving solutions, revenue products and QA/Troubleshooting methodology.
  • Maintain short-term and long-term visions and strategies for website enhancements.
  • Collaborate with service line leaders, marketing, and other content managers to create engage experiences for prospective and current patients.
  • Regularly evaluate competitors' and others' sites to ensure system's site is current, informational, creative and best meets customer needs.
What are the typical qualifications for Ad Operations Specialist jobs?
  • Bachelor's Degree in business, business administration or computer science.
  • Proficient with applicable software and systems.
  • Strong leadership, time management, and critical thinking skills.
  • Advanced understanding of statistics.
  • Strong command of English language and good communication skills.
Work/Life Balance
3.7 ★
Total Pay--
Career Opportunity
3.7 ★
Avg. Experience0-1 year

How much does an Ad Operations Specialist make near United States?

$59,593 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
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Ad Operations Specialist Career Path

Learn how to become an Ad Operations Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Ad Operations Specialist

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Ad Operations Specialist Insights

Read what Ad Operations Specialist professionals have to say about their job experiences and view top companies for this career.
4Media Marketing4Media Marketing
Ads Team
Dec 15, 2022

“The team that you work with day to day is great and you get very close with them.”

Basis TechnologiesBasis Technologies
Ad Operations Specialist
Jun 20, 2023

“My time at Basis was stressful and very disappointing and I started to hate logging on to work from my own home.”

Marque MediaMarque Media
Ads Specialist
Sep 9, 2021

“If you go for an interview the onboarding is amazing and the training is one of the best.”

Xekera SystemsXekera Systems
Digital Director
May 30, 2022

“This startup is scaling quickly and I imagine that there will be many career growth opportunities for employees.”

Majid Al Futtaim GroupMajid Al Futtaim Group
Ad Operations Specialist
Feb 8, 2022

“Not a good organisation to work for the didn’t give any chance to employee.”

Ops Executive
Nov 30, 2021

“Teleperformance is a great place to build your career with a lot of job security.”

Ads Specialist
May 8, 2023

“Monthly extra day off Probably the company with the best culture I have been with.”

Xekera SystemsXekera Systems
Digital Director
May 30, 2022

“I say this as a pro and a con: The Digital and Design Industry is constantly changing and high turnover is typical.”

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Ad Operations Specialist Interviews

Frequently asked questions about the roles and responsibilities of an Ad Operations Specialist

The most similar professions to Ad Operations Specialist are:
  • Campaign Manager
  • Digital Marketing Manager
  • SEO Analyst
  • Marketing Manager

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Ad Operations Specialist Jobs