What does an Advertising Manager do?
Advertising managers help coordinate advertising departments to research and create effective advertising and outreach campaigns. This role requires the development of strategic campaigns to help drive sales and increase brand awareness and interest. Advertising managers take on a key leadership role in forming the way potential clients and customers view a brand and may need to reach out to other sources and outlets through guest postings, social media, and press releases.
Advertising managers must have a Bachelor's degree in marketing, business, communication, or other related industries. A Masters degree business administration (MBA) may be preferable for senior-level positions. Advertising managers need to be creative and possess strong communication and research skills.
- Perform industry research to identify trends and industry needs and interests
- Review and respond to current sales trends
- Utilize existing data and insights to inform potential
- Work with advertising department to plan and implement new marketing campaigns
- Requisition needed human resources to properly implement marketing strategies
- Interview and hire advertising staff as needed
- Contact advertising agencies to negotiate contracts
- Collaborate with different departments to develop marketing campaigns suited to different business needs
- Masters degree in business administration (MBA), marketing, advertising, or a related field may be preferred
- Previous experience managing marketing campaigns at a local or national level
- 3-5 years of experience in marketing, advertising or a related industry
- Proven and effective communication skills with an emphasis on persuasion
- Working knowledge of industry-related data analysis tools, such as Microsoft PowerBI and Tableau
- Proven and effective market research skills
- Ability to effectively create and deliver new campaign ideas in a team setting
- Strong organizational skills and the experience to multitask and work on several projects at once
- Extremely self-motivated with the ability to work independently when needed
How much does an Advertising Manager make near United States?
Advertising Manager Career Path
Learn how to become an Advertising Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Advertising Manager Insights
“The people are great and I have more resources in this role than I have ever had in my career.”
“People are nice and friendly.”
“That requires top notch planning and execution so that you don't subscribe to burnout.”
“There is a lot of upward mobility and you get a chance to advance really fast here.”
“Offering paid internship program which is really essential to an individual who want to learn how Amazon works”
“I'm so glad we can take advantage of the personal training services we offer because I'm in the best shape and health of my life”
“Wallaroo Media gives you the ability to jump start your career at the lowest possible rung.”
“One of the best things about working at MAG is the emphasis on continuous learning.”
Advertising Manager Interviews
Frequently asked questions about the roles and responsibilities of an Advertising Manager
- Market Researcher
- Digital Marketing Manager
- Market Analyst
- Marketing Manager
Get anonymous career insights from your peers
I've worked for the same company about 8 years or so and have yet to hit the $50k mark in salary even after a couple promotions, raises, and given more responsibility. Is this normal for someone with my role? On a different note, I am also becoming more interested in project management but don't don't know how to transition? Is getting a Google PM certificate worth it?