What does an Associate Brand Manager do?

Brand managers are responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.

Most brand managers have a Bachelor's degree in marketing and demonstrate deep knowledge about market research, analytics, and consumer behavior. The best brand managers have strong reserach skills and work well in cross-functional environments.

  • Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
  • Stay current on market trends and competitive activity
  • Establish and maintain brand budgets
  • Define and manage the brand communication strategy using a variety of media
  • Own the development and messaging of the brand narrative
  • Create, execute, and manage marketing programs and campaigns
  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • 3-5 years of experience in brand management, brand marketing, or marketing management
  • Proven ability to work cross-functionally
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Strong communication skills
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends
EducationBachelor's Degree
Work/Life Balance
3.5 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Associate Brand Manager Salaries

Average Base Pay

$104,155 /yr
Same as national average
Not including cash compensation
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Median: $104K
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Glassdoor Estimated Salary

Associate Brand Manager Career Path

Learn how to become an Associate Brand Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Associate Brand Manager
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Associate Brand Manager Insights

Read what Associate Brand Manager professionals have to say about their job experiences and view top companies for this career.
Robert Bosch Tool CorporationRobert Bosch Tool Corporation
Brand Manager
Oct 26, 2021

“Good health coverage (not the best I have ever had but far better than average).”

Old NavyOld Navy
Brand Associate
Sep 25, 2020

“Majority of the people I worked with I really liked and I’ve become close with.”

Brand Associate
Nov 20, 2021

“All the best opportunities go to a select few people who clearly lack the qualifications.”

Branding Intern
Jan 17, 2020

“This got better over time as I was included in bigger projects that spanned multiple days.”

General MillsGeneral Mills
Senior Brand Manager
Apr 28, 2021

“people are really great and pleasant to work with”

Onyx BrandsOnyx Brands
Brand Manager
Sep 11, 2021

“The best thing about my work is the great team I work with – I have seen them make super efforts in tricky situations.”

Rhoddy DesignRhoddy Design
Brand Associate
Aug 7, 2019

“This is an innovative and fun place to work.”

Procter & GambleProcter & Gamble
Assistant Brand Manager
Jan 25, 2021

“Challenging and rewarding work with supervisors focused on helping you grow in your career.”

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Associate Brand Manager Interviews

Related Careers

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Associate Brand Manager Jobs

Frequently asked questions about the roles and responsibilities of an associate brand manager

When working as an associate brand manager, the most common skills you will need to perform your job and for career success are Excellent Customer Service, Continuous Improvement, Collaboration, Japanese, and Leadership.

The most similar professions to associate brand manager are:
  • Digital Marketing
  • Marketing Coordinator
  • Marketing Communications Specialist
  • Marketing Manager

The most common qualifications to become an associate brand manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.