What does a Brand Ambassador do?

A Brand Ambassador is the tip of the sword for a company's product and image. Through training given by the Sales and Marketing teams, a Brand Ambassador develops the tools necessary to help grow a market. Brand Ambassadors frequently travel to retail locations to share the company's message with either the retail staff or directly with the customer. Brand Ambassadors are usually select for their passion or attachment to the particular brand.

There is no specific education requirement beyond a High School Diploma to become a Brand Ambassador. Often companies look for people with previous retail or training experience. The most important thing to carry forward to be a successful Brand Ambassador is enthusiasm for the company, message and the products. This passion will translate to the customers as you interact. Possessing an outgoing personality and excellent communication skills will aid you along the way.

What responsibilities are common for Brand Ambassador jobs?
  • Learn the lineup of this season's products as well as the continuing inventory
  • Become familiar with the company's brand and message
  • Discuss strategy with management to best increase sales in your market
  • Visit retail locations to inform and influence staff and customers with knowledge
  • Answer all questions pertaining to the brand and it's products
  • Record concerns and feedback from customers and staff
  • Schedule time with store management to discuss with the impact of your products on their business
  • Handle all non-inventory items as if they were cash
What are the typical qualifications for Brand Ambassador jobs?
  • Previous retail or training experience
  • 3+ years as a Brand Ambassador or equivalent
  • Willingness to travel to multiple locations per day and up to five days a week
  • An outgoing personality with a love for helping people
  • Excellent written and verbal communication skills
  • A valid Driver's License
  • Ability to regularly lift 50+lbs
  • Commitment to work evenings and weekends
  • Previous experience working in a 100% commission based structure
EducationBachelor's Degree
Work/Life Balance
3.9 ★
Total Pay--
Career Opportunity
3.5 ★
Avg. Experience0-1 year

How much does a Brand Ambassador make?

Brand Ambassador Career Path

Learn how to become a Brand Ambassador, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Brand Ambassador
$52,358/yr
L3
Marketing Manager
No Salary Reports
L2

Average Years of Experience

0 - 1
65%
2 - 4
11%
5 - 7
0%
8+
24%
Not including years spent in education and/or training
See Career Path

Brand Ambassador Insights

Read what Brand Ambassador professionals have to say about their job experiences and view top companies for this career.
Atlas PromotionsAtlas Promotions
Brand Ambassador
Apr 29, 2020

“Had never done sales before but found everyone really helpful and fun to work with.”

Clyx
Brand Ambassador
Aug 13, 2021

“Sometimes difficult working remotely from Clyx HQ but they took this feedback well and communications are much better”

LUSH North AmericaLUSH North America
Senior Sales Ambassador
Dec 18, 2021

“My store team and management was wonderful and I looked forward to going to work because of that”

Lynn UniversityLynn University
Student Ambassador
Aug 29, 2020

“You get to work whenever you want and the people you work with are great.”

PHILLIPS ManagementPHILLIPS Management
Community Ambassador
Feb 6, 2020

“I genuinely enjoy what I do and the team I work with is nothing short of amazing.”

Field Management IrelandField Management Ireland
Brand Ambassador
Apr 15, 2020

“store training was disorganised and one day isn't enough before starting on your own.”

Empyre IntegratedEmpyre Integrated
Brand Ambassador
Mar 12, 2021

“My experience there built tremendous character and attitude to myself and the opportunity to advance in my career was rewarding.”

dToksdToks
Student Ambassador
Jan 1, 2021

“One of the best thing I found here at dToks is their amazing team and definitely podcasts detoxification.”

See More

Brand Ambassador Interviews

Frequently asked questions about the roles and responsibilities of a Brand Ambassador

When working as a Brand Ambassador, the most common skills you will need to perform your job and for career success are Demonstrations, Interpersonal and Communication, Expense Reporting, Written Communication, and Team Management.

The most similar professions to Brand Ambassador are:
  • Market Research
  • Digital Marketing
  • Market Analyst
  • Marketing Manager

The most common qualifications to become a Brand Ambassador include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.

Related Careers

Market Research
$72,067
No skills overlap
Digital Marketing
$77,011
13% skills overlap
Market Analyst
$76,336
No skills overlap
Marketing Manager
$94,557
No skills overlap

Brand Ambassador Jobs