What does a Brand Manager do?

Brand managers are responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.

Most brand managers have a Bachelor's degree in marketing and demonstrate deep knowledge about market research, analytics, and consumer behavior. The best brand managers have strong reserach skills and work well in cross-functional environments.

What responsibilities are common for Brand Manager jobs?
  • Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
  • Stay current on market trends and competitive activity
  • Establish and maintain brand budgets
  • Define and manage the brand communication strategy using a variety of media
  • Own the development and messaging of the brand narrative
  • Create, execute, and manage marketing programs and campaigns
What are the typical qualifications for Brand Manager jobs?
  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • 3-5 years of experience in brand management, brand marketing, or marketing management
  • Proven ability to work cross-functionally
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Strong communication skills
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends
EducationBachelor's Degree
Work/Life Balance
3.5 ★
Total Pay--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

How much does a Brand Manager make?

$74,614 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
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Brand Manager Career Path

Learn how to become a Brand Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Brand Manager
Senior Brand Manager
Brand Manager

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Brand Manager Insights

Read what Brand Manager professionals have to say about their job experiences and view top companies for this career.
Robert Bosch Tool CorporationRobert Bosch Tool Corporation
Brand Manager
Oct 26, 2021

“Good health coverage (not the best I have ever had but far better than average).”

Ashley Furniture HomestoreAshley Furniture Homestore
Brand Manager
May 6, 2022

“Everything about this job was miserable and I'm glad I don't work there anymore.”

Old NavyOld Navy
Brand Associate
Sep 25, 2020

“Majority of the people I worked with I really liked and I’ve become close with.”

Old NavyOld Navy
Brand Associate
Mar 27, 2022

“I kept this job for years and it was a good part time job for me.”

Spontaneous OrderSpontaneous Order
Brand Manager
Feb 1, 2023

“Unexperienced management that takes personal problems to work and will take this out on employees.”

Red BullRed Bull
Student Brand Manager
Apr 8, 2022

“Was a great role to have as a student with flexible hours and understanding from supervisors.”

Manager - Brand & Partner Marketing
Feb 8, 2022

“6. Another personal pro for me is my manager is super cool to work with :)”

My Amazon Guy My Amazon Guy
Brand Manager
Jul 29, 2022

“This is the first job I've had that doesn't feel like a "job" because I love what I do and everyone is great.”

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Brand Manager Interviews

Frequently asked questions about the role and responsibilities of brand managers

A brand manager creates and manages the branding strategy for a company. They focus on the target market of the products or services offered and maintain brand consistency and integrity across all initiatives. A typical day of a brand manager often includes performing research on target markets, assessing the needs of their audience, and working on a brand strategy.

Yes, becoming a brand manager is a good opportunity for those who enjoy fast-paced work. Brand managers can often achieve a good work-life balance as they generally work during traditional business hours while earning a high salary. One of the advantages of being a brand manager is working with a supportive team in a positive atmosphere.

The average salary for a brand manager is $74,614 per year. The experience and skills of the candidate and the size of the company play a role in the salary potential. Moving up to a higher role related to brand management, such as brand director, can also increase the earning potential.

Just like any other job, working as a brand manager has its downsides. This role involves adapting and learning through trial and error, as well as maintaining a long-term vision for the brand and organization. Other challenges of being a brand manager include working under pressure and juggling the needs of multiple clients.

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Brand Manager Jobs