What does a Brand Manager do?
Brand managers are responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.
Most brand managers have a Bachelor's degree in marketing and demonstrate deep knowledge about market research, analytics, and consumer behavior. The best brand managers have strong reserach skills and work well in cross-functional environments.
Brand Manager Salaries
Average Base Pay
Brand Manager Insights
Brand Manager Interviews
Brand Manager Jobs
Frequently asked questions about the roles and responsibilities of a brand manager
When working as a brand manager, the most common skills you will need to perform your job and for career success are Microsoft Office Suite, Microsoft EXCEL, Consulting, Powerpoint, and Tablets.
- Digital Marketing
- Marketing Coordinator
- Marketing Communications Specialist
- Marketing Manager
The most common qualifications to become a brand manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.