What does a Brand Manager do?

Brand managers are responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.

Most brand managers have a Bachelor's degree in marketing and demonstrate deep knowledge about market research, analytics, and consumer behavior. The best brand managers have strong reserach skills and work well in cross-functional environments.

  • Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
  • Stay current on market trends and competitive activity
  • Establish and maintain brand budgets
  • Define and manage the brand communication strategy using a variety of media
  • Own the development and messaging of the brand narrative
  • Create, execute, and manage marketing programs and campaigns
  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • 3-5 years of experience in brand management, brand marketing, or marketing management
  • Proven ability to work cross-functionally
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Strong communication skills
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends
EducationBachelor's Degree
Work/Life Balance
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Salary Range--
Career Opportunity
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Avg. Experience2-4 years

Brand Manager Salaries

Average Base Pay

$104,443 /yr
Same as national average
Not including cash compensation
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$64K
Median: $104K
$171K
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Glassdoor Estimated Salary

Brand Manager Career Path

Learn how to become a Brand Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Brand Manager
$104,443/yr
L3
L4
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Brand Manager Insights

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Brand Manager Interviews

Related Careers

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Brand Manager Jobs

Frequently asked questions about the roles and responsibilities of a brand manager

When working as a brand manager, the most common skills you will need to perform your job and for career success are Microsoft Office Suite, Microsoft EXCEL, Consulting, Powerpoint, and Tablets.

The most similar professions to brand manager are:
  • Digital Marketing
  • Marketing Coordinator
  • Marketing Communications Specialist
  • Marketing Manager

The most common qualifications to become a brand manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.