What does a Brand Manager do?

Brand managers are responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.

Most brand managers have a Bachelor's degree in marketing and demonstrate deep knowledge about market research, analytics, and consumer behavior. The best brand managers have strong reserach skills and work well in cross-functional environments.

  • Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
  • Stay current on market trends and competitive activity
  • Establish and maintain brand budgets
  • Define and manage the brand communication strategy using a variety of media
  • Own the development and messaging of the brand narrative
  • Create, execute, and manage marketing programs and campaigns
  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • 3-5 years of experience in brand management, brand marketing, or marketing management
  • Proven ability to work cross-functionally
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Strong communication skills
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends

Average Years of Experience

0 - 1
3%
2 - 4
62%
5 - 7
28%
8+
7%

Common Skill Sets

Microsoft Office Suite
Microsoft EXCEL
Consulting
Powerpoint
Tablets
Attention To Detail
Outlook
Customer Focus

Brand Manager Seniority Levels

L2
Brand Manager
$100,748/yr
L4
Digital Marketing
24% made the transition
Marketing Coordinator
9% made the transition
See Career Path

Brand Manager Salaries

Average Base Pay

$100,748 /yr
Same as national average
Not including cash compensation
See More Insights
$62K
Median: $101K
$164K
See More Insights
Glassdoor Estimated Salary

Brand Manager Jobs