What does a Brand Specialist do?

Brand specialists promote organizations and develop effective brand strategies. They manage a company's reputation, ensure brand consistency, and identify potential areas for brand building. They assist with outreach and promotion efforts, including content management, and help create visual strategies. Brand specialists help companies to bring new products to a market. They develop marketing strategies for new product launches and research market trends to align a product with sales opportunities.

Brand specialists work with management members to ensure marketing strategies align with the company's business goals. They perform market analysis and identify the best approaches that maximize sales. They manage and enhance the company's brand or reputation in the public eye and coordinate objectives with the marketing, creative, and advertising departments. They will ensure brand consistency and develop and enrich customer service experiences. Brand specialists need a bachelor's degree in marketing, business, or related fields.

What responsibilities are common for Brand Specialist jobs?
  • Support events from idea through execution, helping to ensure all timelines are met.
  • Provide great customer service by anticipating and responding to customers needs.
  • Handle prize fulfillment, event preparation, contest build, prize sheet creation, brainstorming new ideas and other promotion-oriented tasks.
  • Execute proper technical and physical set-up and breakdown of remote broadcasts and station events.
  • Create e-blasts, social media posts and website posts. review promotional information and graphics
  • Inventory and maintenance of prize closet, calendars, events for current and upcoming promotions.
  • Develop and manage brand partnership programs with a focus on build market-specific activations and strong customer/community ties.
  • Create brand awareness through the sharing and demonstration of your product knowledge.
  • Maintain relationships with retail partners, marketing/advertising clients and stakeholders.
  • Serve as the company focal point for the coordination and execution of information booths at conferences and events.
  • Develop strategic plans to broadcast events and target appropriate audiences.
What are the typical qualifications for Brand Specialist jobs?
  • Bachelor's Degree in business or marketing.
  • Able to maintain a strong work ethic and positive attitude.
  • Strong command of English language and good communication skills.
  • Proficient with Microsoft Office Suite and Adobe Creative Suite.
  • Requires careful attention to detail.
Work/Life Balance
3.8 ★
Total Pay--
Career Opportunity
3.5 ★
Avg. Experience2-4 years

How much does a Brand Specialist make near United States?

$62,616 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
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Brand Specialist Career Path

Learn how to become a Brand Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Brand Specialist

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Brand Specialist Insights

Read what Brand Specialist professionals have to say about their job experiences and view top companies for this career.
Employer Branding Intern
Feb 9, 2022

“It's an amazing experience and I'd highly recommend the internship program to any student!”

Hollister Co.Hollister Co.
Brand Representative
Mar 27, 2022

“Starting pay was minimum wage and there was no chance of a raise outside of a promotion”

Employer Brand Specialist
Jul 25, 2023

“I get to work on some really interesting projects and the variety of my job keeps me on my toes.”

Alphagreen GroupAlphagreen Group
Marketing/Branding Specialist
Aug 10, 2022

“If you love working in startups this is a great group of ambitious people to be a part of.”

Brand Specialist
Nov 16, 2022

“One of the best things about being a part of Team Vizy is the endless opportunities to learn and level up within the company.”

Brand Specialist
Apr 16, 2023

“life balance is not guaranteed and too frequently you'll need to work +10h/d if you want to achieve performance targets.”

Great Eastern MalaysiaGreat Eastern Malaysia
Employer Branding Specialist
Sep 4, 2023

“People are great and friendly.”

Employer Branding Specialist
Nov 6, 2023

“I worked at LHH for several years with no increase to my base hourly wage and no bonuses.”

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Brand Specialist Interviews

Frequently asked questions about the roles and responsibilities of a Brand Specialist

The most similar professions to Brand Specialist are:
  • Team Member
  • Cashier
  • Business Development Manager
  • Sales Representative

Related Careers

Team Member
No skills overlap
Business Development Manager
No skills overlap
Sales Representative
No skills overlap

Brand Specialist Jobs