What does a Brand Specialist do?

Brand specialists promote organizations and develop effective brand strategies. They manage a company's reputation, ensure brand consistency, and identify potential areas for brand building. They assist with outreach and promotion efforts, including content management, and help create visual strategies. Brand specialists help companies to bring new products to a market. They develop marketing strategies for new product launches and research market trends to align a product with sales opportunities.

Brand specialists work with management members to ensure marketing strategies align with the company's business goals. They perform market analysis and identify the best approaches that maximize sales. They manage and enhance the company's brand or reputation in the public eye and coordinate objectives with the marketing, creative, and advertising departments. They will ensure brand consistency and develop and enrich customer service experiences. Brand specialists need a bachelor's degree in marketing, business, or related fields.

What responsibilities are common for Brand Specialist jobs?
  • Support events from idea through execution, helping to ensure all timelines are met.
  • Provide great customer service by anticipating and responding to customers needs.
  • Handle prize fulfillment, event preparation, contest build, prize sheet creation, brainstorming new ideas and other promotion-oriented tasks.
  • Execute proper technical and physical set-up and breakdown of remote broadcasts and station events.
  • Create e-blasts, social media posts and website posts. review promotional information and graphics
  • Inventory and maintenance of prize closet, calendars, events for current and upcoming promotions.
  • Develop and manage brand partnership programs with a focus on build market-specific activations and strong customer/community ties.
  • Create brand awareness through the sharing and demonstration of your product knowledge.
  • Maintain relationships with retail partners, marketing/advertising clients and stakeholders.
  • Serve as the company focal point for the coordination and execution of information booths at conferences and events.
  • Develop strategic plans to broadcast events and target appropriate audiences.
What are the typical qualifications for Brand Specialist jobs?
  • Bachelor's Degree in business or marketing.
  • Able to maintain a strong work ethic and positive attitude.
  • Strong command of English language and good communication skills.
  • Proficient with Microsoft Office Suite and Adobe Creative Suite.
  • Requires careful attention to detail.
Education--
Work/Life Balance
3.8 ★
Total Pay--
Career Opportunity
3.4 ★
Avg. Experience2-4 years

How much does a Brand Specialist make?

Confident
$62,578 /yr
Total Pay
$46,431
 /yr

Base Pay

+
$16,147
 /yr

Additional Pay

$62,578

 / yr
$40K$99K
Most Likely Range
Possible Range
See More Insights

Brand Specialist Career Path

Learn how to become a Brand Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Brand Specialist

Years of Experience Distribution

0 - 1
27%
2 - 4
48%
5 - 7
9%
8+
16%
Not including years spent in education and/or training

Brand Specialist Insights

Read what Brand Specialist professionals have to say about their job experiences and view top companies for this career.
EmmaEmma
Employer Branding Intern
Feb 9, 2022

“It's an amazing experience and I'd highly recommend the internship program to any student!”

Hollister Co.Hollister Co.
Brand Representative
Mar 27, 2022

“Starting pay was minimum wage and there was no chance of a raise outside of a promotion”

iHeartMediaiHeartMedia
Promotions Assistant
Aug 10, 2020

“You learn so much about the industry and meet so many great connections along the way.”

Marque MediaMarque Media
Facebook Ads Specialist
Sep 9, 2021

“If you go for an interview the onboarding is amazing and the training is one of the best.”

RDU Executives
Lead Brand Specialist
Feb 11, 2021

“I find that great due to my last jobs that kinda threw out one first day with little training.”

Alphagreen GroupAlphagreen Group
Marketing/Branding Specialist
Aug 10, 2022

“If you love working in startups this is a great group of ambitious people to be a part of.”

FuseFuse
Brand Representative
Jan 9, 2021

“Jascha was a great supervisor though so your mileage may vary if you're in a different region and have a different supervisor.”

Hollister Co.Hollister Co.
Brand Representative
Jun 2, 2020

“It was easy and I made some really good friends working there!”

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Brand Specialist Interviews

Frequently asked questions about the roles and responsibilities of a Brand Specialist

The most similar professions to Brand Specialist are:
  • Team Member
  • Cashier
  • Business Development Manager
  • Sales Representative

Related Careers

Team Member
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No skills overlap
Cashier
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Business Development Manager
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Sales Representative
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Brand Specialist Jobs