What does a Branded Content Writer do?

The job of a content writer is to create print and digital content for companies that provides information or showcases the products or services they offer. To develop content that accurately reflects company ideals, content writers often research the material they need to write each article or product description. They collaborate closely with a content manager and clients to write according to a company's editorial style. An effective writer works independently and consistently meets deadlines.

Most content writers have an undergraduate degree in English or marketing. However, it is possible to enter the field without a degree if you start as an intern or demonstrate writing proficiency with a portfolio of your work. To be successful in this role, content writers must know how to use a variety of writing and publishing programs, such as Microsoft Office, G Suite, and WordPress. A strong attention to detail and the ability to work under pressure is essential.

  • Produce well-researched content for publication online and in print
  • Organize writing schedules to complete drafts of content or finished projects within deadlines
  • Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
  • Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
  • Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
  • Proven record of excellent writing demonstrated in a professional portfolio
  • Impeccable grasp of the English language, including idioms and current trends in slang and expressions
  • Ability to work independently with little or no daily supervision
  • Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
  • Ability to work on multiple projects with different objectives simultaneously
  • Strict adherence to the style guides of each company and their policies for publication
  • Good time management skills, including prioritizing, scheduling, and adapting as necessary
  • Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
  • Familiarity with each client's requirements and the company's brand image, products, and services
EducationBachelor's Degree
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Branded Content Writer Salaries

Average Base Pay

$48,974 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
$31K
Median: $49K
$78K
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Glassdoor Estimated Salary

Branded Content Writer Career Path

Learn how to become a Branded Content Writer, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Content Writer
$48,715/yr
L3
See Career Path

Branded Content Writer Insights

Read what Branded Content Writer professionals have to say about their job experiences and view top companies for this career.
TechnobyteTechnobyte
Technical Content Writer
Nov 10, 2019

“special thing is it was my first intern but I felt very happy and friendly.”

Destek InfosolutionsDestek Infosolutions
Content Writer
Jul 16, 2021

“The team was really good and creative in content writing so I got to learn a lot from them.”

HomeFlo
Content Creator
Oct 26, 2021

“Full of empty promises of “big changes” and “new projects” but then was left redundant”

Rank Executives
Content Writer
Jul 14, 2020

“It's a great way to make your own schedule and get experience writing while making money”

The HOTHThe HOTH
Content Writer
Apr 24, 2021

“The culture is the best of the best and I love the HOTH life :)”

Fresh Essay Writing Service
Content Writer
Jan 18, 2022

“It is quite good that your salary depends on your writing skills and desire to write more and better.”

PGA TOURPGA TOUR
Content Creator
Sep 24, 2020

“Great culture and you get to meet some of the best golfers in the world.”

CollegeDekhoCollegeDekho
Content Writer
Nov 8, 2021

“It is a great place to start your career and learn the details of content writing and marketing.”

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Branded Content Writer Interviews

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Branded Content Writer Jobs

Frequently asked questions about the roles and responsibilities of a branded content writer

When working as a branded content writer, the most common skills you will need to perform your job and for career success are Writing, Editing, Degree IN English, Microsoft Office Suite, and UX Design.

The most similar professions to branded content writer are:
  • Editor
  • Copywriter
  • Writer
  • Copy Editor

The most common qualifications to become a branded content writer include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.