What does a Category Analyst do?

Category analysts draw upon strategically gathered data to drive decisions related to sales, marketing, and other business operations. They are responsible for a range of duties related to analytics, reporting, performance evaluations, market insights, and industry trends. They compile and present business insights and analytics, and interpret that data to guide organizational strategy and choices. These analysts become experts in their particular category, and also develop deep knowledge about competitors and the industry in general.

Category analysts typically have a bachelor’s degree, often in marketing, supply chain management, or a related business field. They would ideally have a background that includes roles in marketing, sales, or logistics. These roles require the ability to manage large amounts of data, and analysts must be comfortable assembling and evaluating information in both quantitative and qualitative formats.

What responsibilities are common for Category Analyst jobs?
  • Support departmental or category strategies and initiatives through relationship management of vendors, data collection, and analysis that enables the leverage of information to drive profitable sales.
  • Support teams that will foster achievement of departmental strategies and initiatives.
  • Responsible for all aspects of analysis, for categories being evaluated, that will support achievement of brand strategies.
  • Assist with shelf presentation, assortment decisions, cost negotiations, promotional planning, and product and program development.
  • Responsible for the accuracy and validation of vendor submitted deals.
What are the typical qualifications for Category Analyst jobs?
  • Bachelor's Degree in business or computer science.
  • Superior analytical thinking skills.
  • Commitment to solving problems with a positive attitude.
Work/Life Balance
3.6 ★
Total Pay--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

How much does a Category Analyst make?

$84,919 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
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Category Analyst Career Path

Learn how to become a Category Analyst, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Average Years of Experience

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training
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Category Analyst Insights

Read what Category Analyst professionals have to say about their job experiences and view top companies for this career.
Dietz & WatsonDietz & Watson
Category Analyst
Jun 1, 2021

“The account manager I worked with was great and a good way to learn the vendor/retailer relationship.”

The Hershey CompanyThe Hershey Company
Category Analyst
Jan 26, 2022

“great people to work with”

Category Analyst
Sep 21, 2021

“my supervisors are the best”

Food LionFood Lion
Category Analyst
Apr 8, 2021

“Good people to work with”

Category Management Analyst
Sep 28, 2021

“Good people + category assigned is technically growing MoM”

Category Management Analyst
Aug 10, 2021

“Good salary for entry level”

Lowe's Home ImprovementLowe's Home Improvement
Lead Digital Category Analyst
Mar 9, 2021

“Good work life balance there”

Regional Supply Chain and Category Analyst
Jan 9, 2021

“Good work life balance”

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Category Analyst Interviews

Frequently asked questions about the roles and responsibilities of a Category Analyst

The most similar professions to Category Analyst are:
  • Process Analyst
  • Business Development Analyst
  • Business Systems Analyst
  • Business Analyst

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Category Analyst Jobs