What does a Channel Account Manager do?
Channel account managers are responsible for overseeing the sales accounts in a certain territory or region, or for a specific product or service line. They generate leads, nurture and expand existing relationships, and identify opportunities for potential future growth. They should be adept at scrutinizing territories to detect untapped markets and establishing strategies for increasing revenue from current accounts. They possess a deep understanding of their own company’s products and services, along with competitor offerings, and can educate customers in a persuasive yet engaging manner.
Channel account managers typically have at least a bachelor’s degree in a business field. They must have a strong sales and marketing background or demonstrable skills in those areas. These roles require innovative thinkers with excellent people skills who can develop creative strategies for increasing revenue.
How much does a Channel Account Manager make?
Base Pay
Additional Pay
$108,401
/ yrChannel Account Manager Career Path
Learn how to become a Channel Account Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Average Years of Experience
Channel Account Manager Insights

“Great work and life balance”

“Great people and the best industry solutions”
“Bonuses were inconsistent but nice.”

“Potential for good career development.”

“Not very good at career progression and development.”

“Career Opportunities in my field”
“great people to work with”

“Good people who collaborated well”
Frequently asked questions about the roles and responsibilities of a Channel Account Manager
- Enterprise Account Manager
- Account Manager
- National Account Manager
- Strategic Account Manager
The most common qualifications to become a Channel Account Manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.