What does a Content Analyst do?

Content analysts assess and interpret data including advertising copy, web content, translations, product description, and print media. They suggest article topics to writers and work in print media, data translation, or advertising. After writers submit articles on suggested topics, they analyze their content to ensure accuracy and check it, paying careful attention to grammar and facts. They also examine the content’s readability to ensure it reaches desired audiences in the desired manner.

Content analysts have strong language command and a penchant for vocabulary and grammar alongside aptitude to grasp and apply their acquired knowledge. They are highly skilled at analyzing data and sorting relevant information while using excellent creativity and innovation skills. They use various content metrics to evaluate readability, purposefulness, expressions, and the content’s impact on the reader. They compile data from different documents and translate them into an easy-to-understand format. Content analysts need a bachelor's degree in communication, marketing, or public relations.

EducationBachelor's Degree
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.4 ★
Avg. Experience2-4 years

Content Analyst Salaries

Average Base Pay

$54,518 /yr
Same as national average
Not including cash compensation
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Median: $55K
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Glassdoor Estimated Salary

Content Analyst Career Path

Learn how to become a Content Analyst, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Content Analyst
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Content Analyst Insights

Read what Content Analyst professionals have to say about their job experiences and view top companies for this career.
Trainee Content Analyst
Nov 4, 2021

“Jobs are good for freshers as a last resort if they don't find job anywhere then this will be the better option.”

AI Data Annotator
Nov 14, 2021

“Caring managers that want the best for you and trust you to do your work.”

Pew Research CenterPew Research Center
Temporary Content Analyst
Jan 5, 2020

“This is an incredible place to start your career as a young professional in DC.”

Senior Content Analyst
Sep 3, 2019

“SoftwareSuggest is an amazing place for career growth and development.”

Content Analyst
Feb 18, 2021

“No work and life balance.”

Hugo TechnologiesHugo Technologies
AI Data Annotator
Oct 25, 2021

“Opportunity for growth and personal development.”

Covalen SolutionsCovalen Solutions
Content Analyst
Oct 30, 2021

“but the pay is good for what it’s worth”

Digital SurgeryDigital Surgery
AI Data Annotator
Sep 30, 2020

“permanent flexible working (the best!)”

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Content Analyst Interviews

Related Careers

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Content Writer
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Content Analyst Jobs

Frequently asked questions about the roles and responsibilities of a content analyst

When working as a content analyst, the most common skills you will need to perform your job and for career success are Chatbot, UX Design, Attention To Detail, Public Speaking, and Writing.

The most similar professions to content analyst are:
  • Analyst
  • Content Writer
  • Editor
  • Writer

The most common qualifications to become a content analyst include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.