What does a Content Analyst do?

Content analysts assess and interpret data including advertising copy, web content, translations, product description, and print media. They suggest article topics to writers and work in print media, data translation, or advertising. After writers submit articles on suggested topics, they analyze their content to ensure accuracy and check it, paying careful attention to grammar and facts. They also examine the content’s readability to ensure it reaches desired audiences in the desired manner.

Content analysts have strong language command and a penchant for vocabulary and grammar alongside aptitude to grasp and apply their acquired knowledge. They are highly skilled at analyzing data and sorting relevant information while using excellent creativity and innovation skills. They use various content metrics to evaluate readability, purposefulness, expressions, and the content’s impact on the reader. They compile data from different documents and translate them into an easy-to-understand format. Content analysts need a bachelor's degree in communication, marketing, or public relations.

Work/Life Balance
3.8 ★
Total Pay--
Career Opportunity
3.4 ★
Avg. Experience2-4 years

How much does a Content Analyst make?

$63,660 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
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Content Analyst Career Path

Learn how to become a Content Analyst, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Content Analyst

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Content Analyst Insights

Read what Content Analyst professionals have to say about their job experiences and view top companies for this career.
Trainee Content Analyst
Nov 4, 2021

“Jobs are good for freshers as a last resort if they don't find job anywhere then this will be the better option.”

LSEG (London Stock Exchange Group)LSEG (London Stock Exchange Group)
Associate Content Analyst
Jun 5, 2022

“I am working here since 1.5 years and what i felt good is quite supportive few seniors to learn the work.”

Content Analyst
May 31, 2022

“every thing is good and well”

Hanover ResearchHanover Research
Content Analyst
Aug 27, 2022

“Good and interesting work and lots of training.”

AI Data Annotator
Nov 14, 2021

“Caring managers that want the best for you and trust you to do your work.”

Senior Content Analyst
Jan 3, 2023

“Low compensation grade Salary increase is not great either”

LSEG (London Stock Exchange Group)LSEG (London Stock Exchange Group)
Content Analyst
Mar 2, 2022

“life balance is challenging but bearable”

LSEG (London Stock Exchange Group)LSEG (London Stock Exchange Group)
Content Analyst
Mar 27, 2022

“Good work and life balance”

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Content Analyst Interviews

Frequently asked questions about the roles and responsibilities of a Content Analyst

The most similar professions to Content Analyst are:
  • Analyst
  • Digital Marketing Manager
  • SEO Analyst
  • Content Manager

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Content Analyst Jobs