What does a Content Analyst do?

Content analysts assess and interpret data including advertising copy, web content, translations, product description, and print media. They suggest article topics to writers and work in print media, data translation, or advertising. After writers submit articles on suggested topics, they analyze their content to ensure accuracy and check it, paying careful attention to grammar and facts. They also examine the content’s readability to ensure it reaches desired audiences in the desired manner.

Content analysts have strong language command and a penchant for vocabulary and grammar alongside aptitude to grasp and apply their acquired knowledge. They are highly skilled at analyzing data and sorting relevant information while using excellent creativity and innovation skills. They use various content metrics to evaluate readability, purposefulness, expressions, and the content’s impact on the reader. They compile data from different documents and translate them into an easy-to-understand format. Content analysts need a bachelor's degree in communication, marketing, or public relations.