What does a Content Marketing Manager do?
A content manager's role is to develop a consistent brand identity for a company and establish its online presence. This job involves overseeing marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services. They use information, such as metrics and statistics about the target customers' demographics and preferences to create multimedia content that raises brand awareness.
A content manager's daily responsibilities will include writing and managing a content team, therefore creativity and leadership skills are essential to this role. Therefore, most people who hold this position have a minimum of a bachelor's degree in English, marketing, communication, or journalism. They would also have worked to create content for at least three to four years before advancing to this managerial role. They will have a proven record of creating effective content for specific audiences and meeting deadlines.
Content Marketing Manager Salaries
Average Base Pay
Content Marketing Manager Career Path
Learn how to become a Content Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Content Marketing Manager Insights
“Everyone at Classtime is so friendly and collaborative and I truly wish them all the best.”
“I thoroughly enjoyed the communication style here because it was very relaxed and rarely hierarchical.”
“wide meetings to keep everyone updated; regular feedback on my work and progress; good on”
“Great work and career prospects; within the span of time that I've been here”
“I always felt very safe inside the company and it is the best and safest place to work.”
“The people here are amazing to work with and I never know what type of shenanigans to expect every day.”
“I had a great supervisor who provided apt feedback and helped me understand the vision behind each of my tasks.”
“Amazing opportunities to learn from some of the best writers and editors I've ever been around.”
Content Marketing Manager Interviews
Content Marketing Manager Jobs
Frequently asked questions about the roles and responsibilities of a content marketing manager
When working as a content marketing manager, the most common skills you will need to perform your job and for career success are Morphology, GMAIL, Google DOCS, Writing, and Excellent Communication.
- Digital Marketing
- Marketing Coordinator
- Marketing Communications Specialist
- Marketing Manager
The most common qualifications to become a content marketing manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.