What does a Content Specialist do?

Content specialists create content for digital sites and social media platforms using background research they perform as needed. They create content strategies, research trending topics, and write content for the corporations, companies, and entities where they work. Content specialists work closely with other members of a team, which might include writers, designers, and managers. Many content specialists work in online or digital mediums, but some work in the print field.

Content specialists follow a brand and its style guidelines, and they adhere to a company or project’s submission deadlines. They may also be called upon to monitor website traffic or make sure a site is working properly and to respond to any and all relevant website feedback. Content specialists need a bachelor's degree in computer science or related fields, including marketing or communications, and continued professional education to keep up to speed on technological advances. Some have voluntary certification through a software manufacturer or the Association for Information and Image Management (AIIM).

EducationBachelor's Degree
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Content Specialist Salaries

Average Base Pay

$52,371 /yr
Same as national average
Not including cash compensation
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$34K
Median: $52K
$80K
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Glassdoor Estimated Salary

Content Specialist Career Path

Learn how to become a Content Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Content Specialist
$52,371/yr
L3
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Content Specialist Insights

Read what Content Specialist professionals have to say about their job experiences and view top companies for this career.
PearsonPearson
Senior Content Developer
Sep 17, 2021

“Networking opportunities are limited and career growth opportunities seem to be really only within your department.”

Emapta Versatile ServicesEmapta Versatile Services
Content Developer
Oct 8, 2021

“My boss was an American and he/she was quite demanding especially if I did not meet the expected average "quota".”

Zoutons.comZoutons.com
Content Specialist
Mar 14, 2020

“I am currently working here as a content writer and it is a great place to start with.”

Lifeline24Lifeline24
Digital Content Editor
Oct 27, 2021

“I was given great feedback on my work and I picked up skills I never expected to learn.”

DoubtNutDoubtNut
Content Developer
Aug 13, 2020

“there will be no work life balance thing if you join doubtnut....it will be only work work and work.”

TEDxGatewayTEDxGateway
Content Specialist
Nov 21, 2020

“22 year old intern from college for learning at the job was good when I joined.”

Sunbeam Family ServicesSunbeam Family Services
Content Specialist
Aug 19, 2019

“Everyone is really nice and fun to work with!”

Das Writing ServicesDas Writing Services
Associate Content Developer
Apr 27, 2020

“The CEO is so ignorant that he was confounded when I said his acceptance mail in response to my resignation isn't sufficient.”

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Content Specialist Interviews

Related Careers

Content Writer
$48,715
50% skills overlap
Editor
$59,531
50% skills overlap
Writer
$56,986
25% skills overlap
Copy Editor
$50,862
38% skills overlap

Content Specialist Jobs

Frequently asked questions about the roles and responsibilities of a content specialist

When working as a content specialist, the most common skills you will need to perform your job and for career success are Writing, Editing, Written Communication, HTML, and Content Management Systems.

The most similar professions to content specialist are:
  • Content Writer
  • Editor
  • Writer
  • Copy Editor

The most common qualifications to become a content specialist include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.