What does a Content Specialist do?
Content specialists create content for digital sites and social media platforms using background research they perform as needed. They create content strategies, research trending topics, and write content for the corporations, companies, and entities where they work. Content specialists work closely with other members of a team, which might include writers, designers, and managers. Many content specialists work in online or digital mediums, but some work in the print field.
Content specialists follow a brand and its style guidelines, and they adhere to a company or project’s submission deadlines. They may also be called upon to monitor website traffic or make sure a site is working properly and to respond to any and all relevant website feedback. Content specialists need a bachelor's degree in computer science or related fields, including marketing or communications, and continued professional education to keep up to speed on technological advances. Some have voluntary certification through a software manufacturer or the Association for Information and Image Management (AIIM).
- Ensure that the team is promoting premium products within their content (written, video, audio, etc.).
- Collaborate with internal teams (e.g., marketing, public relations, finance, operations, etc.).
- Create and maintain internal site content for organization, content, accuracy, and brand.
- Leverage data and insights from partner teams to inform content development.
- Write high-quality, detailed and data-supported content strategy documents which are presented to senior executives.
- Collaborate with agencies, designers, producers, and project managers.
- Bachelor's Degree in business or computer science.
- Strong command of English language and good communication skills.
- Advanced writing and editing abilities.
- Requires careful attention to detail.
How much does a Content Specialist make near United States?
Content Specialist Career Path
Learn how to become a Content Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Content Specialist Insights
“Networking opportunities are limited and career growth opportunities seem to be really only within your department.”
“My direct reporting was really helpful in helping me grow and express my creative freedom.”
“My boss was an American and he/she was quite demanding especially if I did not meet the expected average "quota".”
“I was given great feedback on my work and I picked up skills I never expected to learn.”
“Reviews are good until they want to fire you then you get absolutely roasted and harassed and bullied hoping you’ll quit.”
“Opportunity to work with top talents with digital/tech background (data scientists/solutions architect/etc).”
“Only con I can think of is there’s no opportunity for overtime beyond 37.5 hours a week.”
“built personal growth goals and intangibles within the KPIs which is a good sentiment but rarely is there any feasible time to pursue this fully.”
Content Specialist Interviews
Frequently asked questions about the roles and responsibilities of a Content Specialist
- Content Writer
- Managing Editor
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