What does a Content Specialist II do?
Content specialists create content for digital sites and social media platforms using background research they perform as needed. They create content strategies, research trending topics, and write content for the corporations, companies, and entities where they work. Content specialists work closely with other members of a team, which might include writers, designers, and managers. Many content specialists work in online or digital mediums, but some work in the print field.
Content specialists follow a brand and its style guidelines, and they adhere to a company or project’s submission deadlines. They may also be called upon to monitor website traffic or make sure a site is working properly and to respond to any and all relevant website feedback. Content specialists need a bachelor's degree in computer science or related fields, including marketing or communications, and continued professional education to keep up to speed on technological advances. Some have voluntary certification through a software manufacturer or the Association for Information and Image Management (AIIM).
- Ensure that the team is promoting premium products within their content (written, video, audio, etc.).
- Collaborate with internal teams (e.g., marketing, public relations, finance, operations, etc.).
- Create and maintain internal site content for organization, content, accuracy, and brand.
- Leverage data and insights from partner teams to inform content development.
- Write high-quality, detailed and data-supported content strategy documents which are presented to senior executives.
- Collaborate with agencies, designers, producers, and project managers.
- Bachelor's Degree in business or computer science.
- Strong command of English language and good communication skills.
- Advanced writing and editing abilities.
- Requires careful attention to detail.
How much does a Content Specialist II make?
Content Specialist II Career Path
Learn how to become a Content Specialist II, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Average Years of Experience
Content Specialist II Insights
“Networking opportunities are limited and career growth opportunities seem to be really only within your department.”
“My boss was an American and he/she was quite demanding especially if I did not meet the expected average "quota".”
“I am currently working here as a content writer and it is a great place to start with.”
“I was given great feedback on my work and I picked up skills I never expected to learn.”
“there will be no work life balance thing if you join doubtnut....it will be only work work and work.”
“22 year old intern from college for learning at the job was good when I joined.”
“I was able to work on a variety of projects that helped progress my skills and allowed me to learn new skills.”
“The CEO is so ignorant that he was confounded when I said his acceptance mail in response to my resignation isn't sufficient.”
Content Specialist II Interviews
Frequently asked questions about the roles and responsibilities of a Content Specialist II
- Content Writer
- Managing Editor