What does a Copywriter do?

Copywriters are responsible for writing compelling marketing and promotional materials for a wide variety of products and services. These materials can range from product packaging and labels to brochures and blog posts to email copy. In addition, copywriters help define brand voice and ensure that all copy is consistent with this voice by writing, editing, and proofing materials.

Copywriters generally have a Bachelor's degree in English, Journalism, Marketing, or Communications. Copywriters can work in print, television, radio, and online. The best copywriters have a strong portfolio of work to show when interviewing, tend to be collaborative and passionate, and are most comfortable working in a fast-paced environment.

  • Write copy for a variety of media including social, print, video, and online
  • Edit and proof work to ensure high editorial standards are met across all content outputs
  • Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
  • Drive brand consistency across all company communications
  • Develop and implement brand guidelines
  • Stay current on trends and competitors within the editorial sphere
  • See projects through the whole creative lifestyle, from inception to deployment
  • Bachelor's degree in English, Journalism, Marketing, or Communications
  • 3-5 years experience in content marketing or copywriting, preferably with an agency
  • Knowledge of Microsoft Office Applications
  • Strong creative thinking skills and ability to think conceptually
  • Comfortable working independently with little direction under tight deadlines
  • Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
  • Proven ability to demonstrate brand voice
  • Strong attention to detail
  • Excellent portfolio of work
EducationBachelor's Degree
Work/Life Balance
3.6 ★
Salary Range--
Career Opportunity
3.5 ★
Avg. Experience2-4 years

Copywriter Salaries

Average Base Pay

$58,658 /yr
Same as national average
Not including cash compensation
See More Insights
Median: $59K
See More Insights
Glassdoor Estimated Salary

Copywriter Career Path

Learn how to become a Copywriter, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Lead Copywriter
See Career Path

Copywriter Insights

Read what Copywriter professionals have to say about their job experiences and view top companies for this career.
Nov 11, 2021

“I get to work on a flexible and fixed schedule that works best for me.”

Jan 14, 2020

“My former manager was the best boss I ever had and I have 15+ years of working experience.”

Gunn | Jerkens
Feb 16, 2021

“So many opportunities to grow and venture out not only in your own field but others as well.”

Marketing SweetMarketing Sweet
Jun 25, 2019

“but that presents a great opportunity to explore your capabilities and exceed your own expectations.”

McCann Health Managed MarketsMcCann Health Managed Markets
Apr 21, 2021

“It's a great place to start your career and really grow into your role.”

Freelance Copywriter
Jul 1, 2020

“Time frames for projects were never accurate and pay was well below market rate for copywriting.”

Aug 28, 2019

“Onboarding as a writer was thoughtful and thorough and I have been given many opportunities to shine in my time here.”

Golden HippoGolden Hippo
Sep 23, 2019

“And I don't know who said the money was good cause they started me on less than most companies pay runners.”

See More

Copywriter Interviews

Related Careers

63% skills overlap
Technical Writer
63% skills overlap
38% skills overlap
Copy Editor
50% skills overlap

Copywriter Jobs