What does a Creative Director do?

The job of a creative director is to lead a team that may be composed of graphic designers, artists, or other creative professionals. They would be involved in every aspect of a collaboration from the idea phase to the execution. During a project, they supervise and guide copywriters, artists, and designers to create a work, such as a website, an advertisement, or an email campaign. They report to a chief marketing officer (CMO) for major decisions and approvals, but they do most of their work independently, using their professional judgment to manage the day-to-day details of their projects.

Creative directors usually possess a bachelor's degree or higher in a background relevant to their industry. For instance, a creative director leading teams to create commercials may have a degree in marketing or graphic design. Professionals in this industry must work well under pressure as they manage diverse teams working on multiple projects under strict deadlines.

  • Mentor and encourage creative team members to foster a positive work environment
  • Shoulder the responsibility of the quality and completion of all work projects assigned to members of the creative team
  • Participate in and provide regular opportunities for professional development and growth to team
  • Report progress of projects at major stages of their conception, creation, and execution
  • Ensure designs and content reflect consistently and positively the brand image and company ideals
  • Work with internal and external strategic partners to create products using the most current industry best practices
  • Serve as a liaison between the marketing and creative team and between the creative team and individual clients
  • Anticipate problems that may impede a project from completing on time and implement solutions
  • Excellent verbal and written communication skills
  • Familiarity with a variety of software programs, such as Photoshop, InDesign, and Flash
  • Knowledge of how to develop brand identities through multi-channel marketing
  • Good comfort level interacting with high-profile clients and industry professionals
  • Evidence of participation in ongoing professional development opportunities in the areas of graphic design or social media
  • Recent hands-on experience with applying design, copy, or web best practices
  • Professional business skills, such as negotiation, project management, and leadership
  • Web design experience an advantage, especially using HTML5 and WordPress
  • Talent in presenting information concisely and accurately, with keen attention to detail
EducationBachelor's Degree
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.9 ★
Avg. Experience2-4 years

Creative Director Salaries

Average Base Pay

$126,082 /yr
Same as national average
Not including cash compensation
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$68K
Median: $126K
$233K
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Glassdoor Estimated Salary

Creative Director Career Path

Learn how to become a Creative Director, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L1
Creative Manager
$83,219/yr
L2
See Career Path

Creative Director Insights

Read what Creative Director professionals have to say about their job experiences and view top companies for this career.
United Christian BroadcastersUnited Christian Broadcasters
Head of Creative Design
Jul 22, 2020

“Majority of staff is relatively inexperienced and understands little of what media truly is and what it could really do.”

Guidemark HealthGuidemark Health
Digital Creative Director
Nov 17, 2019

“This is a smart group of people with a common focus; do great work and have fun doing it.”

DreamEDGEDreamEDGE
Creative and Multimedia Executive
Oct 19, 2021

“No career development ( Stay at the same position even you work here for more than 2 years )”

Capital OneCapital One
Associate Creative Director
Oct 7, 2020

“Work life balance is one of the top 5 mentions I would add to my list”

Concept (India)
Creative Director
Jun 25, 2021

“you can get hired as a consultant which gives extra tax benefit at a higher pay scale.”

ResidentResident
Creative Manager
Mar 17, 2020

“It has truly been one of the most challenging experiences as well as the greatest work experience of my career.”

POPS Worldwide
Head of Creative Solutions
Sep 16, 2021

“Dynamic and young really good place for learning and develop long term career path”

The Mill The Mill
Creative Director
May 27, 2021

“Good for people who are competitive and want to climb the career ladder.”

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Creative Director Interviews

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Creative Director Jobs

Frequently asked questions about the roles and responsibilities of a creative director

When working as a creative director, the most common skills you will need to perform your job and for career success are Team Leadership, Accruals, Business Case, Search Engine, and Writing.

The most similar professions to creative director are:
  • Design Manager
  • Interior Designer
  • Designer
  • Kitchen Designer

The most common qualifications to become a creative director include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.