What does a Customer Insights Analyst do?

Market analysts study market conditions to examine potential sales of products or services. They help companies understand the products people want, target demographics for purchasing the products, and the necessary price points. They monitor and forecast marketing and sales trends and measure the effectiveness of marketing programs and strategies. They research and collect data to help companies market their products and services, and consider data including consumer demographics, preferences, needs, or buying habits.

Market analysts gather their information through interviews, questionnaires, focus groups, and public opinion polls. They help determine the company’s position in a marketplace by researching competitors and analyzing them for prices, sales, and marketing methods. Their research informs potential markets, product demand, and pricing. Market analysts need a bachelor’s degree in market research or related fields including statistics, math, or computer science. Some market analysts also go for voluntary certification.

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Education--
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience2-4 years

Customer Insights Analyst Salaries

Average Base Pay

$98,714 /yr
Same as national average
Not including cash compensation
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$61K
Median: $99K
$160K
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Glassdoor Estimated Salary

Customer Insights Analyst Career Path

Learn how to become a Customer Insights Analyst, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Customer Insights Analyst Insights

Read what Customer Insights Analyst professionals have to say about their job experiences and view top companies for this career.
British GasBritish Gas
Insight Analyst
Aug 5, 2019

“There is some great experience in the workforce and you will work with some of the best in the industry”

VTEXVTEX
Senior Executive Marketplace Analyst
Oct 8, 2020

“The technology is rock solid and some of the talent is the best you'll find in the world.”

Phoenix CoyotesPhoenix Coyotes
Digital Marketing Analyst
Aug 23, 2020

“It was a great experience in the working environment and full of learning opportunities as a college graduate.”

StravaStrava
Growth Marketing Analyst
Feb 12, 2020

“JAMS is a great opportunity to own your own projects and make an impact directly.”

Victoria's SecretVictoria's Secret
Marketing Analyst
Jul 17, 2019

“Victoria’s Secret provides many opportunities to grow within your role and the organization as a whole.”

Gerber LifeGerber Life
Senior Marketing Analyst
Jun 5, 2019

“Was great when I started but when CEO retired the place was not managed well.”

Live Nation EntertainmentLive Nation Entertainment
Digital Marketing Analyst
Aug 25, 2019

“It's a great place to start your career or get exposed to the music industry.”

ATCSATCS
Digital Analyst
Sep 1, 2021

“Good learning and future is good”

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