What does a Digital Account Executive do?

Account executives work in a sales role, helping to maintain or extend existing accounts (customers) and develop new accounts. In many organizations, account executives work with sales representatives, account managers, etc. and offer higher-level leadership. Depending upon the industry an account executive may progress into enterprise account management, regional or national account management, etc.

Account executives almost always hold an undergraduate degree from a four year university and often have a degree in marketing, sales, business or communications. Beyond book smarts, successful account managers have an ease with people, an ability to develop new relationships easily and beyond all else, confidence in the products and services they are offering.

  • Create detailed business plans to facilitate the attainment of goals and quotas
  • Manage the entire sales cycle from finding a client to securing a deal
  • Unearth new sales opportunities through networking and turn them into long term partnerships
  • Present products to prospective clients
  • Provide professional after-sales support to enhance the customers’ dedication
  • Remain in frequent contact with the clients in your responsibility to understand their needs
  • Respond to complaints and resolve issues aiming to customer contentment and the preservation of the company’s reputation
  • Negotiate agreements and keep records of sales and data
  • Proven experience as an Account Executive, or in other sales/customer service role
  • Knowledge of market research, sales and negotiating principles
  • Outstanding knowledge of MS Office; knowledge of CRM software (eg. Salesforce) is a plus
  • Excellent communication/presentation skills and ability to build relationships
  • Organizational and time-management skills
  • A business acumen
  • Enthusiastic and passionate
  • BSc or BA in business administration, sales or marketing
EducationBachelor's Degree
Work/Life Balance
3.6 ★
Salary Range--
Career Opportunity
3.5 ★
Avg. Experience2-4 years

Digital Account Executive Salaries

Average Base Pay

$56,696 /yr
Same as national average
Not including cash compensation
See More Insights
$38K
Median: $57K
$84K
See More Insights
Glassdoor Estimated Salary

Digital Account Executive Career Path

Learn how to become a Digital Account Executive, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Account Executive
$59,268/yr
L3
See Career Path

Digital Account Executive Insights

Read what Digital Account Executive professionals have to say about their job experiences and view top companies for this career.
Creative Media MarketingCreative Media Marketing
Account Executive
Aug 19, 2021

“People have been nice and friendly to me since the first day I started working here.”

RubiconRubicon
Account Executive
Dec 19, 2021

“workers are friendly and really fun to be around – they made this the best work experience of my career.”

ZingtreeZingtree
Account Executive
Feb 26, 2021

“all I knew is that the product seemed great and they had a great base of existing customers.”

ShiftboardShiftboard
Account Executive
Nov 18, 2021

“The CEO and CMO are top notch and make Shiftboard a great place to work.”

CUMULUS MEDIACUMULUS MEDIA
Account Executive
Sep 8, 2020

“If the pay was good I can stand a job but this job was awful and paid terribly.”

WellSkyWellSky
Regional Account Executive
Jan 20, 2021

“People who you work with are excellent and everyone cares about both our customers and our co”

DarktraceDarktrace
Account Executive
Dec 14, 2019

“ZERO career development and ZERO support if you want to take any sort of training courses”

RouteRoute
Account Executive
Oct 30, 2020

“An excellent place if you're hoping to learn from the best and uplevel your career”

See More

Digital Account Executive Interviews

Related Careers

Strategic Account Executive
$99,115
National Account Executive
$70,154
Sales Representative
$49,913
No skills overlap
Account Manager
$58,670
No skills overlap

Digital Account Executive Jobs

Frequently asked questions about the roles and responsibilities of a digital account executive

The most similar professions to digital account executive are:
  • Strategic Account Executive
  • National Account Executive
  • Sales Representative
  • Account Manager

The most common qualifications to become a digital account executive include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.