What does a Digital Marketing Manager do?

Digital marketing managers are responsible for the overall digital marketing strategy of a company. They run the day-to-day management of projects and ensure that they are completed successfully. Digital marketing managers manage social media campaigns, content calendars, maintain the company's content, among many other tasks. They also will measure the effectiveness of various marketing campaigns.

Digital marketing managers should have at least 5 years of experience in a similar marketing role. They should also have a bachelor's degree in marketing or business. Certifications in Google Adwords and other social media certifications are preferred but not required. Digital marketing managers should be experts in all things that involve the digital presence of a company from social media to e-commerce. They must have the ability to juggle multiple projects and stay on top of all of them. Digital marketing managers should also have photo and video editing skills in order to edit content.

What responsibilities are common for Digital Marketing Manager jobs?
  • Manage the content that the business posts to social media
  • Develop strategies that drive customers to the website
  • Improve the design, UX, traffic, and content of the website
  • Create paid campaigns on social media platforms
  • Maintain consistent brand messaging throughout all platforms
  • Create email blast campaigns to target key customers
  • Use advanced metrics to measure the success of a marketing campaign
  • Keep up to date on the latest social media trends
What are the typical qualifications for Digital Marketing Manager jobs?
  • Bachelor's degree in marketing or business
  • Great problem solving skills
  • Proficient in photo and video editing software such as Adobe
  • Deep knowledge of web design principles
  • Proficient in MS Office Suite, including Outlook, Excel and Word.
  • Ability to identify long term trends in data
  • Great communication skills
  • Experience working with a content management system
  • Strong project management skills
EducationBachelor's Degree
Work/Life Balance
3.9 ★
Total Pay--
Career Opportunity
3.9 ★
Avg. Experience2-4 years

How much does a Digital Marketing Manager make?

Digital Marketing Manager Career Path

Learn how to become a Digital Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L3
Digital Marketing Specialist
$77,775/yr
L4
L3

Average Years of Experience

0 - 1
34%
2 - 4
58%
5 - 7
4%
8+
4%
Not including years spent in education and/or training
See Career Path

Digital Marketing Manager Insights

Read what Digital Marketing Manager professionals have to say about their job experiences and view top companies for this career.
TR CapitalTR Capital
Digital Marketing Executive
Aug 4, 2021

“I didn't found any con about working in TR Capital Hisar everyone is soo nice and good”

HANetf
Marketing Executive
Dec 15, 2021

“I learned so much about the ETF industry and working with the asset management partners was challenging but enjoyable.”

Pop LocatePop Locate
Digital Marketing Consultant
Apr 7, 2022

“I am blessed to have the opportunity to work with such a close knit group of fun and energetic individuals.”

NeoDoctoNeoDocto
Associate Digital Marketing Intern
Aug 4, 2021

“This is not paid internship but I am still satisfied with the skill and great value training.”

AlgonomyAlgonomy
Digital Marketing Specialist
Jul 31, 2021

“Salary compensation of everyone at the same role is not equal and no compensation for extra work”

Digiolic
Digital Marketing
Sep 6, 2020

“Best team to work with and best place to learn things if you want to grow in a particular field”

Axis BankAxis Bank
Digital Officer
Jul 19, 2021

“It's one of the best private sector bank in India and can earn good incentives”

Boyd GamingBoyd Gaming
Digital Marketing Specialist
Jan 17, 2021

“Orientation was top notch and it was fun to meet all the casino workers at the different Vegas properties.”

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Digital Marketing Manager Interviews

Frequently asked questions about the roles and responsibilities of a Digital Marketing Manager

When working as a Digital Marketing Manager, the most common skills you will need to perform your job and for career success are Google Analytics, AdWords, Written Communication, HTML AND CSS, and Optimization.

The most similar professions to Digital Marketing Manager are:
  • Marketing Coordinator
  • Sales And Marketing
  • Marketing Manager
  • Account Manager

The most common qualifications to become a Digital Marketing Manager include a minimum of a Bachelor's Degree and an average of 0 - 1 years of experience not including years spent in education and/or training.

Related Careers

Marketing Coordinator
$74,064
13% skills overlap
Sales And Marketing
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Marketing Manager
$87,000
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Account Manager
$83,344
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Digital Marketing Manager Jobs