What does a Director, Event Marketing do?

Event planners develop, plan, and execute a variety of both internal and external events. They oversee all aspects of event planning and management, including identifying and working with a variety of external venues/facilities, negotiating contracts with vendors, and maintaining and managing event budgets. Event planners often manage all logistics on-site, which leads them to work long and non-traditional hours.

Event planners generally have a Bachelor's degree in hospitality management. Additionally, the best event planners have strong organizational, budgeting, and time management skills.

  • Manage all aspects of an event from pre-planning, determining resource needs, pre-event marketing, and on-site coordination, to post event follow up
  • Order supplies needed for events and ensure items arrive in a timely fashion
  • Assist in site and vendor selection and negotiating the best possible rates and terms
  • Develop effective and collaborative relationships with internal and external stakeholders
  • Supervise staff at events, assign duties, and provide general direction
  • Conduct post-event data and strategic analysis to inform future events
  • Plan and execute pre-event marketing
  • Bachelor's degree, preferably in Hospitality Management, Marketing, Business, or Communications
  • 2-3 years experience planning and executing events of varying sizes
  • Ability to manage external vendor resources and relationships
  • Demonstrated project management skills
  • Excellent written and oral communication skills
  • Ability to multi-task and adapt to changing priorities and duties
  • Strong Microsoft Office skills
EducationBachelor's Degree
Work/Life Balance
3.5 ★
Salary Range--
Career Opportunity
3.5 ★
Avg. Experience2-4 years

Director, Event Marketing Salaries

Average Base Pay

$73,274 /yr
Same as national average
Not including cash compensation
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$43K
Median: $73K
$124K
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Glassdoor Estimated Salary

Director, Event Marketing Career Path

Learn how to become a Director, Event Marketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L6
Associate Director of Events
$78,102/yr
L7
See Career Path

Director, Event Marketing Insights

Read what Director, Event Marketing professionals have to say about their job experiences and view top companies for this career.
J.P. MorganJ.P. Morgan
Event Planner
Sep 1, 2020

“High standards across the board are expected and you get to work with really great people.”

tentreetentree
Events and Marketing
Aug 28, 2019

“You get to work with a great group of people who are all passionate about tentree's mission.”

HyattHyatt
Event Planning Manager
Jun 23, 2021

“Salary is not comparable to being in the same position in the tech industry versus the hospitality industry.”

Grey Matter (New Delhi)
Event Executive
Sep 18, 2019

“He won't promote people according to his personal connections or bondings but according to your talent.”

Vertical Events & Solutions
Event Manager
Dec 4, 2020

“I really enjoyed my time at Vertical Events and feel that it was a great start to my managerial and marketing career.”

24-7 Intouch24-7 Intouch
Event Manager
Dec 8, 2020

“Any job above an entry CSR position has multiple advancement opportunities if you actually apply yourself and do your job well.”

Bespoke Integration
Event Executive
Jul 12, 2019

“I am one of the former employee and I have seen many employees joining and leaving within 1”

Human Rights CampaignHuman Rights Campaign
Events Intern
Dec 31, 2020

“You can wear casual attire to work and everyone is pretty friendly and nice.”

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Director, Event Marketing Interviews

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Director, Event Marketing Jobs