What does a Marketing Coordinator/Director do?
Marketing coordinators assist the marketing department with its initiatives and programs. Their responsibilities can vary greatly depending on the company. Tasks may include: coordinating marketing and community events, assisting with the development, execution, and monitoring of email, digital, social media, and content marketing campaigns, creating original content, and conducting market research.
Most marketing coordinators have a Bachelor's degree in marketing, advertising, business administration, or a related field. Creativity is one of the most important skills for marketing coordinators, and a typical marketing coordinator also has excellent project management and communication skills.
Marketing Coordinator/Director Salaries
Average Base Pay
Marketing Coordinator/Director Career Path
Learn how to become a Marketing Coordinator/Director, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.