What does a Director of Communications do?
A Communications Coordinator is an administrative role that supports the Communications department in executing and monitoring communications strategies. This role involves creating public relations and marketing materials such as press releases, blog posts, and newsletters. This role also involves tracking and reporting analytics on marketing and communications campaigns and coordinating promotional events. Communications Coordinators may work in any industry in a wide range of different organizations including educational institutions, small businesses, and corporations. The scope of this position may vary widely depending on the size and structure of the organization.
Most Communications Coordinators hold a bachelor's degree in marketing, communications or journalism, but it is not typically required. Strong writing skills, a high level of creativity and the ability to think analytically are traits shared by the most talented Communications Coordinators.
- Write a variety of different content to support communications and marketing efforts, including newsletters, website copy, and brochures and press releases
- Assist communications team in developing and implementing a communications strategy designed to further company objectives
- Monitor analytics and create reports detailing the successes and failures of communications campaigns and strategies
- Stay up to date on industry trends and make recommendations for adjustments to communications strategies and practices
- Respond to media inquiries and maintain relationships with journalists and other members of the press
- Plan press conferences and other promotional events to help keep the organization top of mind
- Coordinate volunteers, support staff, vendors and more to support promotional events
- Perform outreach to press outlets, magazines, influencers and build strategic partnerships to grow brand notoriety
- 2+ years experience in a communications or marketing role
- Superior time management and organizational skills and ability to meet deadlines
- An analytical mind and ability to think critically
- Exceptional writing and interpersonal communication skills
- Ability to work both independently and as part of a team
- Familiar with MS Word, Excel and Powerpoint and capable of creating visually compelling presentations
- Knowledge of email marketing software such as Constant Contact or a similar program
- Proven knowledge of communications and marketing ethics and best practices
- Proficient public speaking abilities are an asset
How much does a Director of Communications make?
Director of Communications Career Path
Learn how to become a Director of Communications, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Average Years of Experience
Director of Communications Insights
“Not applicable yet as I did not see what was wrong but work life balance was tricky”
“My role is global and I am enjoying the experience of working with people across countries”
“a lot of support and you receive a lot of responsibilities which is great for a student looking to absorb.”
“Really good at training and getting you to absorb information that may be outside your job role.”
“starters who want to teach and administer in a way that's both effective and allows them independence and flexibility.”
“Opportunities for mentorship are available and I have felt significant growth in my time here.”
“Employee benefits are decent but could always be better and we do not have paid holidays.”
“Access to opportunity is abundant here and there is no limit to what you can make of your career.”
Director of Communications Interviews
Frequently asked questions about the role and responsibilities of communications coordinators
A communication coordinator spends a typical day overseeing a company's communications department. Each day they spend time raising awareness about the company by using social media, websites, or print materials. They do this with the help of marketing and promotional materials.
Many companies seek communications coordinators to promote their brand, so this is a sought-after job. One of the benefits of working as a communications coordinator is that much of the work can be completed at home. However, some might need to travel to oversee certain promotional events.
Communications coordinators can make a decent salary, depending on where they live as well as the years of experience they have. The average annual base salary for communication coordinators is $100,856 in the United States. With additional experience, they can make up to $326,983.
Working as a communications coordinator does have its challenges. As the company's brand manager, they need strong written and verbal communication as well as in-depth knowledge of marketing trends. They might also work overtime or on weekends when promoting events or product launches.