What does a Director of Telemarketing do?

A Telemarketer works as a sales representative that uses the telephone to communicate with potential customers. A Telemarketer uses a prepared sales script and contacts customers over the phone to offer a product or service. They have a detailed understanding of the product being offered and can answer potential questions and information about pricing and shipping options. A Telemarketer usually works from a call center and is generally found in an open floor office with a team of other representatives.

Though not always necessary, a high school diploma or equivalent is generally preferred. Excellent customer service skills are essential to succeed in this position. Additionally, a Telemarketer will need to meet monthly sales goals, so personal drive to perform well is an important part of the position as well.

  • Work with team members on the call floor to meet sales and performance goals
  • Maintain detailed records of outgoing and ingoing calls as well as follow up information and outcomes
  • Meet or exceed projected weekly and monthly sales goals
  • Intercept and respond to customer complaints or concerns with products and seek to resolve the problem while adhering to company policy
  • Accurately document the customer's personal information including phone number, address and other order information
  • Persuasively engage the customer in conversation to explain how the item will add value to their lives and meet their needs
  • Ask relevant leading questions to understand the customer's needs and recommend the best product or service for their purposes
  • Follow prepared sales script to provide accurate information about a products price, features and benefits
  • 1-3 years of previous experience in customer service or telemarketing preferred
  • Able to accept constructive criticism and continually improve sales techniques
  • Experience handling and processing payment information over the phone is advantageous
  • Ability to promote a product or service using persuasive language and techniques
  • Fluency in English is essential, bilingual is preferred
  • Excellent communication and interpersonal skills
  • Professional experience using online forms to enter payment and personal information
  • Speed and accuracy in typing
  • Experience in a position where meeting sales goals was important indication of performance
Work/Life Balance
3.4 ★
Salary Range--
Career Opportunity
3.1 ★
Avg. Experience8+ years

Director of Telemarketing Salaries

Average Base Pay

$64,293 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
Median: $64K
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Glassdoor Estimated Salary

Director of Telemarketing Career Path

Learn how to become a Director of Telemarketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Director of Telemarketing Insights

Read what Director of Telemarketing professionals have to say about their job experiences and view top companies for this career.
EVO PaymentsEVO Payments
Oct 17, 2019

“I remember my training and i have heard the same from everyone else that training is not really training.”

Vivo (Telefônica Brasil)Vivo (Telefônica Brasil)
Operador De Telemarketing
May 22, 2021

“Vale nenhum vale a falta de respeito e stress que você vai passar nessa empresa.”

UTP Merchant ServicesUTP Merchant Services
Telesales Executive
Jul 31, 2019

“Over my time here I've met many great people and achieved things I wouldn't have thought I could do 12mths ago.”

Software Advisory ServiceSoftware Advisory Service
Apr 15, 2021

“Bonus was great.. Was sceptical of earning potential when starting however after 3 months was earning close to double my salary.”

Gray Dawes GroupGray Dawes Group
Oct 16, 2020

“Great and honest communication all the way from the top.”

Verizon WirelessVerizon Wireless
TELESALES Representative
Jul 8, 2020

“On several occassions my computer did not work and made it difficult to reach quota.”

TeleSales Manager
Nov 6, 2020

“Since starting I have met a lot of the team and I am really enjoying the training.”

Dec 1, 2020

“Very repetitive job and no career opportunity”

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Director of Telemarketing Interviews

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