What does a Field Marketing Manager do?
Field marketers perform a range of marketing, public relations, and community engagement activities in a location outside of the office. These tasks may take place at sporting events, retail locations, educational institutions, parks, or other areas. This role involves interacting directly with the consumer in a face-to-face situation. These marketers tailor their messaging depending on the individual with whom they are interacting, and can adjust their approach based on the responses they get. They gather leads which are then added to marketing databases.
Field marketers generally have a high school diploma, and also frequently have a background in sales, marketing, or customer service. They must be comfortable interacting with the public and able to adjust their messaging quickly. Familiarity with database tools and marketing automation programs is helpful.
- Develop and drive execution of annual field marketing plan.
- Contribute to creation of strategic marketing plan in support of Sales pipeline and revenue objectives.
- Put systems in place, monitor and report on effectiveness of marketing activities.
- Experience delivering, accelerating, and expanding sales pipeline through regional marketing efforts.
- Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
- Manage any creative/production budgets associated with requested materials and track expense(s) accordingly.
- Research new and effective marketing vehicles and implement best practices.
- Participate in quarterly business review with executive team and clients.
- Other duties include networking, training, and content development, and localization to drive activity across the funnel.
- Be part of a larger marketing team, gaining exposure to company-wide campaign efforts.
- Create and manage program budget and measure ROI through metrics analysis and reporting.
- Execute and build on current marketing strategies and programs to increase the performance and optimization of marketing programs, tools, and collateral through data-driven insights and qualitative market feedback and learnings.
- Manage and report on key metrics such as pipeline, cost per lead, and conversion rates.
- Actively incorporate tradeshow and events in lead generation campaigns.
- Participate in ongoing training of new and existing marketing programs and philosophies.
- Track lead flow to ensure the appropriate sales channels are following up with campaign responders in a timely manner.
- Bachelor's Degree in business.
- Is a leader and collaborator.
- Demonstrated work ethic and problem solving capabilities.
- Displays a strong work ethic and attention to details.
- A strategic and critical thinker with an eye for pipelines and closure.
- Can prioritize tasks and utilize time management skills.
- Fluency in products and services.
- Comfortable conducting asset inventory when needed.
How much does a Field Marketing Manager make near United States?
Field Marketing Manager Career Path
Learn how to become a Field Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Field Marketing Manager Insights
“The entire team is amazing and I've grown a ton both personally and professionally in my time here.”
“The teams I worked with had such an amazing dynamic and I made life long friends.”
“Working remote was a wonderful experience and I was able to have many one on ones with my Team.”
“Amazing people and fun job”
“Good good good good good”
“Supportive and open to career development”
“Good atmosphere to work and enjoy being outside and being active”
“good work and life balance”
Field Marketing Manager Interviews
Frequently asked questions about the roles and responsibilities of a Field Marketing Manager
- Market Researcher
- Digital Marketing Manager
- Market Analyst
- Marketing Manager
Get anonymous career insights from your peers
I've worked for the same company about 8 years or so and have yet to hit the $50k mark in salary even after a couple promotions, raises, and given more responsibility. Is this normal for someone with my role? On a different note, I am also becoming more interested in project management but don't don't know how to transition? Is getting a Google PM certificate worth it?