What does a General Manager do?

A General Manager leads a geographically dispersed team in an assigned Region. The Region includes 5-7 stores under your purview need to be overseen with a customer centric leadership style. You are responsible for hiring, training and mentoring the Store Managers and developing a succession plan for each store. Your main responsibility is to have a strategic plan that address store profitability through customer loyalty and staff retention.

The ideal candidate has a bachelor's degree in business administration or related field, with 3-5 years of management experience in a retail environment and 5-8 years of experience in a department store or retail establishment. Previous P&L and multi site management experience are essential. You need have a valid driver's license with a clean driving record for the past 24 months and pass a background check before an offer can be made.

What responsibilities are common for General Manager jobs?
  • Expected to achieve quarterly benchmarks on P&L
  • Prepare a strategic plan for your assigned Region
  • Responsible for hiring, mentoring & training Store Managers
  • Develop Succession plan for each Store in your assigned Region
  • Overall security plan for each Store in your assigned Region
  • Oversee safety & training plan for each Store in your assigned Region
  • Ensure all stores in your assigned Region are following labor & wage laws
  • Offer training & development opportunities
What are the typical qualifications for General Manager jobs?
  • 3-5 years of management experience in a retail environment
  • 5-8 years of experience in a department store or retail establishment
  • Ability to pass a background check
  • A valid Driver's license with clean driving record for 24 months
  • Must have P&L experience
  • Experience working in a union environment, preferred
  • Must have multi-site management
  • Experience in strategic planning
  • Have reliable transportation to visit each store
EducationAssociate's Degree
Work/Life Balance
3.2 ★
Total Pay--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

How much does a General Manager make?

$101,071 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
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General Manager Career Path

Learn how to become a General Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

General Manager
Senior General Manager
General Manager

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

General Manager Insights

Read what General Manager professionals have to say about their job experiences and view top companies for this career.
General Manager
Mar 24, 2021

“Great starting pay and great quality of life once your store gets up and going.”

Clark TestingClark Testing
General Manager
Aug 27, 2022

“Career opportunities for growth were very good in my experience and I was able to advance my career there significantly.”

Fig & Olive RestaurantFig & Olive Restaurant
Assistant General Manager
Mar 16, 2021

“employee which is fine but know you’re Management team well and send the best person to deal with HR issues”

Fourteen FoodsFourteen Foods
General Manager
Sep 21, 2022

“I can openly voice my issues and share feedback because my supervisor is trustworthy and knowledgeable.”

Inspire BrandsInspire Brands
Assistant General Manager
Aug 12, 2022

“Working in a sports bar is great and I love it and the interaction with team members and guests.”

America's Best Contacts & EyeglassesAmerica's Best Contacts & Eyeglasses
General Manager
Dec 20, 2020

“So far so good...it’s been great so far and I love it!!!”

General Manager
Mar 9, 2021

“Not much cons can be side love my job and the people I work with.”

Esporta FitnessEsporta Fitness
Assistant General Manager
Dec 17, 2021

“I enjoyed make connections with the customers and being able to have access to a great facility.”

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General Manager Interviews

Frequently asked questions about the role and responsibilities of general managers

Each day, a general manager is responsible for the operations, administrative functions, and finances of a particular company. Since the job entails many aspects, many general managers delegate these jobs so they can be more effective and supervise these lower-level managers.

Employment opportunities for general managers should remain strong. One advantage of working as a general manager is that they they can complete some tasks from almost anywhere. This is because they usually work at a computer doing administrative tasks and speaking to vendors on the phone.

General managers do get paid well. The average base salary for general managers in the United States is $101,071 per year, depending on where they work and years of experience. With the proper training and education, they can earn up to $165,400 per year.

There are some difficult aspects about being a general manager, for example they might work evenings and weekends. If you're considering becoming a general manager, also keep in mind that some travel might be involved to meet with upper management.

Related Careers

25% skills overlap
Regional Manager
13% skills overlap
District Manager
No skills overlap
Branch Manager
13% skills overlap

General Manager Jobs