What does a Group Sales Manager do?

Group sales managers lead a sales team that services existing accounts and uses a variety of marketing and outreach strategies to generate and nurture new accounts. They may handle direct sales and engage in account management duties, and also supervise a team of sales specialists and leaders. They are focused on account development and growth, and develop and implement plans and strategies to help their group meet those objectives.

Group sales managers typically have at least a high school diploma, although a college degree is preferred. They have a background in sales or financial services, and have served in supervisory or leadership positions. They must be able to motivate teams and staff to drive sales and account growth goals. Strong marketing and strategic planning skills are helpful.

What responsibilities are common for Group Sales Manager jobs?
  • Develop and conduct persuasive verbal sales presentations to prospective clients.
  • Solicit new and existing accounts to meet and exceed revenue goals through telephone prospecting, outside sales calls, site inspections and written communication.
  • Prepare information for, meet with and entertain clients as deemed appropriate by potential business from that account.
  • Communicate both verbally and in writing to provide clear direction to all departments in the hotel to ensure high quality of service to customers.
  • Prepare correspondence to customers, internal booking reports and file maintenance.
  • Participate in daily business review meeting, pre-convention meetings, training and other sales-related meetings as required.
  • Manage accounts to achieve guest satisfaction and to solicit past and new business to ensure all revenue goals are achieved or exceeded.
What are the typical qualifications for Group Sales Manager jobs?
  • Bachelor's Degree in business.
  • Leadership skills to motivate and develop staff and to ensure accomplishment of goals.
  • Knowledge of hotel or facility operations, including marketing plans, security and safety programs.
  • Experienced with planograms and the RFP/RFI process.
  • Strong strategic thinking and negotiation skills.
  • Proficiency with spreadsheet programs such as Excel.
Work/Life Balance
3.7 ★
Total Pay--
Career Opportunity
3.9 ★
Avg. Experience2-4 years

How much does a Group Sales Manager make?

$85,038 /yr
Total Pay

Base Pay


Additional Pay


 / yr
Most Likely Range
Possible Range
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Group Sales Manager Career Path

Learn how to become a Group Sales Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Average Years of Experience

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training
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Group Sales Manager Insights

Read what Group Sales Manager professionals have to say about their job experiences and view top companies for this career.
Total Quality LogisticsTotal Quality Logistics
Group Sales Manager
Jan 11, 2022

“TQL is a great opportunity for anyone looking to build a career and better life.”

Yes BankYes Bank
Jun 5, 2022

“Good and Timely Pay.”

Total Quality LogisticsTotal Quality Logistics
Group Sales Manager
Sep 23, 2021

“Sales isn't for everyone but fortunately there are numerous other career opportunities at TQL”

Keswick HallKeswick Hall
Group Sales Manager
Nov 12, 2020

“It was Beautiful place to work”

Jetking InfotrainJetking Infotrain
Cluster Sales MAnager
May 7, 2020

“Great Manager to work with”

Group Sales Manager
Feb 20, 2021

“Not good work life balance”

Cluster Sales Head
Mar 14, 2021


Marriott InternationalMarriott International
Group Sales Manager
Jun 16, 2021

“No raise was given.”

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Group Sales Manager Interviews

Frequently asked questions about the roles and responsibilities of a Group Sales Manager

The most similar professions to Group Sales Manager are:
  • Sales Representative
  • Sales Manager
  • Administrative Assistant
  • Customer Relations

Related Careers

Sales Representative
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Administrative Assistant
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Customer Relations
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Group Sales Manager Jobs