What does a Head of Marketing do?
Marketing managers develop strategic marketing plans for a company and then oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of various marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels.
Marketing managers almost always have a bachelor's degree, usually in marketing, communications, public relations, or business. The best marketing managers have strong communication skills, an ability to understand and analyze trends, and a deep understanding of the wide variety of marketing channels.
Head of Marketing Salaries
Average Base Pay
Head of Marketing Career Path
Learn how to become a Head of Marketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Head of Marketing Insights
“Long hours but enjoyable if you enjoy your work as much and as passionately as I do”
“Their product is top notch and highly rated which gives everyone an additional boost of confidence working here.”
“Benefits package is terrible and base compensation is no where near commensurate to what it should be.”
“It is great coming to work everyday and knowing that the work I do will matter to real people”
“High turnover leads to staffing issues and often leads to sloppy org structures that stifle career development”
“Hybrid working has allowing me to work from home a day or two a week which has been helpful.”
“You feel great about coming to work every day because you love what you do and who you work with.”
“Hadey was incredibly helpful and organized while working to help me secure my current position.”
Head of Marketing Interviews
Head of Marketing Jobs
Frequently asked questions about the roles and responsibilities of a head marketing
- Digital Marketing
- Marketing Coordinator
- Brand Manager
- Marketing Communications Specialist