How to Become a Marketing Manager?

Are you thinking of becoming a Marketing Manager or already started your career and planning the next step? Learn how to become a Marketing Manager, what skills you need to succeed, how to advance your career and get promoted, and what levels of pay to expect at each step on your career path. Explore new Marketing Manager job openings and options for career transitions into related roles.

Steps to Become a Marketing Manager

Marketing managers are essential for helping companies gain new customers and sell their products. To become a marketing manager, follow these steps:
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1

Earn a degree in marketing or business administration.

Most marketing managers have a bachelor's degree in marketing, communications, business administration, information technology, or business management. You can also consider a master's degree or MBA. No matter what degree you choose, you should take courses about advertising, public speaking, statistics and data analysis, and business writing.

What type of degree should you pursue to become a Marketing Manager?

79% of people working as a Marketing Manager earned a Bachelor's Degree

What skills do you need to be a Marketing Manager?

  • Excellent Communication
  • Microsoft Office Suite
  • Google Analytics
  • Adobe Creative Suite
  • CRM
  • Service Cloud
  • Writing
  • Editing
Based on resume data from Glassdoor users who reported working as a Marketing Manager in the United States.
2

Gain certifications, like Professional Certified Marketer.

Certification as a marketing manager usually isn't required, but it can help you stand out when compared to other candidates and get a marketing manager job quickly. Certification as a Professional Certified Marketer or PCM is available through the American Marketing Association. You'll need to pass a 210-question exam about marketing strategies and the legal and ethical issues often connected to marketing.

You can also become a Professional Certified Marketer in Digital Marketing by taking a 120-question test about content marketing, web analytics, online advertising, social media, and search engine optimization or SEO. You'll need to renew this certification every three years and earn at least 10 continuing education credits each year. After you become a marketing manager or an executive of a company, you can take the Certified Marketing Executive exam offered by Sales and Marketing Executives International as well.

3

Get some experience through jobs like marketing assistant.

Before you become a marketing manager, you'll need several years of marketing experience. Before you complete your degree, look for a part-time job or get an internship. That way, you can expand your professional network and ask for a letter of recommendation when you're ready to apply for full-time positions. Look for jobs as a marketing assistant, marketing coordinator, or digital marketing specialist. After you find a full-time position, acquire management experience by asking to lead a project or marketing team. Then, you'll be ready to apply for marketing manager jobs.

4

Prepare your resume and cover letter.

Your resume should include your education, achievements, experience, and skills. Look at the job description for the position you want, and use the same words and phrases in your resume when possible. Many companies use software to find the best resumes by searching for keywords, so a hiring manager may not see your application if it doesn't have the right phrases. It's a good idea to quantify your achievements by supporting them with statistics as well. For example, you can say that your marketing campaign increased sales by 20% instead of just saying that sales increased.

You should also personalize your cover letter. Talk about why you want to work at the company, and mention one or two achievements of the organization that you admire.

Marketing Manager Career Path

Marketing Manager

0 - 1Years of Experience
$63K - $101K /yrMost Likely Range
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4% advanced to

Senior Marketing Manager

2 - 4Years of Experience
$114K - $184K /yrMost Likely Range
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Marketing Manager IV

5 - 7Years of Experience
$97K - $154K /yrMost Likely Range
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Total Pay Trajectory

Marketing Manager Career Path

Summer Intern Marketing Manager
Marketing Manager
Senior Marketing Manager
Marketing Manager Manager
Marketing Manager IV
Senior Manager of Marketing
Senior Lead Marketing Manager
Assistant Director of Marketing
Associate Director of Marketing
Head Marketing Manager
Vice President of Marketing
Senior Vice President of Retail Sales
$40K
$152K
$264K
$376K
$600K

Related Careers in the Marketing Industry

Interested in other Marketing careers? Below are occupations that have high affinity with Marketing Manager skills. Discover some of the most common Marketing Manager career transitions, along with skills overlap.

Market Researcher
0% skills overlap
13% transitioned to Market Researcher