How to Become a Content Manager?

Are you thinking of becoming a Content Manager or already started your career and planning the next step? Learn how to become a Content Manager, what skills you need to succeed, how to advance your career and get promoted, and what levels of pay to expect at each step on your career path. Explore new Content Manager job openings and options for career transitions into related roles.

Steps to Become a Content Manager

Are you looking to become a content manager? Have you already begun your career and now want to know what steps to take next? Explore the career path of a content manager, including the skills you should accumulate, the education you need, and what to expect along the journey. You may be just starting your career or looking to make a mid-career switch; either way, explore the expectations and possibilities in content manager jobs. Get started early by practicing your writing and editing skills. Here are four steps along the path to becoming a content manager:

Get a bachelor's degree in digital marketing or advertising.

Find a four-year degree program in marketing, advertising, or even IT. A content manager combines strong people skills with creativity and organization. If possible, take classes that focus on developing strategies and content for the web. Don't shy away from basic computer courses, either; skills in HTML and basic coding will help you down the line.

Get some leadership experience while you're in school, too. Consider leading a student organization or running for student government. These extras aren't required for becoming a content manager, but they'll help you stand out in the applicant pool once you graduate.

What type of degree should you pursue to become a Content Manager?

93% of people working as a Content Manager earned a Bachelor's Degree

What skills do you need to be a Content Manager?

  • Morphology
  • Google DOCS
  • Writing
  • Excellent Communication
  • Editing
  • Speaking
  • Adobe Photoshop
  • Degree IN English
Based on resume data from Glassdoor users who reported working as a Content Manager in the United States.

Hone your content writing, editing, and social media skills to create quality content.

A successful content manager understands what goes into creating good content. That means working on your writing and editing skills. Understanding how to put together a social media strategy with that content is also essential. Familiarize yourself with social media and the content your favorite brands produce. These are skills you can learn on the job by working in content creation, or you can develop them on your own by starting a website and curating your own social media. Choose some of your best pieces to create a portfolio to show hiring managers.


Look for jobs as a content writer, copy editor or digital marketing assistant.

You will need a few years of experience in content creation before becoming a content manager, so seek out positions in marketing or advertising. Focus on job opportunities that allow you to work with web content, SEO, and people management. You may choose to start in the writing or editing department. Get some leadership experience by rising to lead writer or editor and overseeing the work of your teammates. You can also start by applying for project management positions to build up your skills in leading a team.


Advance to a position as a content manager.

Once you've gained experience working in content creation, it's time to make your move into content management. See if your company has any openings that you can move into or offers professional development that will prepare you for a new role. You can also take your skills and experience and hit the job market. Hiring managers are looking for well-rounded applicants. Demonstrate your team leadership skills, organization, and creativity.

Content Manager Career Path

Content Manager

2 - 4Years of Experience
$53K - $89K /yrMost Likely Range
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20% advanced to

Senior Content Manager

2 - 4Years of Experience
$67K - $114K /yrMost Likely Range
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Lead Content Manager

5 - 7Years of Experience
$57K - $97K /yrMost Likely Range
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Total Pay Trajectory

Content Manager Career Path

Summer Intern Content Manager
Content Manager
Senior Content Manager
Media Manager
Lead Content Manager
Associate Director of Media
Head Content Manager
Senior Director of Media
Vice President of Media
Chief Content Manager

Related Careers in the Marketing Industry

Interested in other Marketing careers? Below are occupations that have high affinity with Content Manager skills. Discover some of the most common Content Manager career transitions, along with skills overlap.

Market Researcher
0% skills overlap
13% transitioned to Market Researcher