Digital Marketing Career Path

Are you thinking of becoming a Digital Marketing or already started your career and planning the next step? Learn how to become a Digital Marketing, what skills you need to succeed, how to advance your career and get promoted, and what levels of pay to expect at each step on your career path. Explore new Digital Marketing job openings and options for career transitions into related roles.
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How to Become a digital marketing manager

If you're considering starting your Digital Marketing Manager career path, it's important to note the skills, qualifications, and time it takes to become a professional Digital Marketing Manager and how to advance your career path. Below are the steps generally required to begin and advance your Digital Marketing Manager career.
Contents

1

Earn a Degree

To begin your Digital Marketing Manager career path, a Bachelor's Degree in computer science or a related field is usually necessary in order to remain a competitive option for employers. Focus on industry-specific skill development during your education in order to be properly equipped when applying for entry-level positions and entering the job force. A Digital Marketing Manager internship may be required to earn your Bachelor's Degree and acquire necessary on-the-job skills before entering the workforce.

What type of degree should you pursue to become a Digital Marketing Manager?

95% of people working as a Digital Marketing Manager earned a Bachelor's Degree

What skills do you need to be a Digital Marketing Manager?

  • Google Analytics
  • AdWords
  • Written Communication
  • HTML AND CSS
  • Optimization
  • Adobe Creative Suite
  • Adobe Photoshop
  • CRM
Based on resume data from Glassdoor users who reported working as a Digital Marketing Manager in the United States.

2

Choose a Specialty in Your Field

As an Digital Marketing Manager, you may be required to choose a specialty within your field. Determine which part of the Digital Marketing Manager field you feel strongest in, and continue taking active steps toward growing in your chosen Digital Marketing Manager specialty.

3

Get an Entry-Level Position as a Digital Marketing Manager

Once you've acquired a Bachelor's Degree in computer science or a related field, you'll typically begin your career as an entry-level Digital Marketing Manager. In general, you can become a Digital Marketing Manager after completing your 4 year Bachelor's Degree in a related discipline. Depending on the type of Digital Marketing Manager role you’re pursuing, you may want to explore certification in certified in google academy.

4

Advance in Your Digital Marketing Manager Career

Following entry-level, there are several Digital Marketing Manager career path levels to advance into. It can take 2 years as an entry-level Digital Marketing Manager to progress to the next seniority level position. Each advanced Digital Marketing Manager position requires approximately 2 years of experience at each level to advance in your Digital Marketing Manager career path. It may be necessary to receive additional education, an advanced degree such as a Master's Degree in a related field, or special certifications in order to advance your Digital Marketing Manager career path.

5

Continued Education for Your Digital Marketing Manager Career Path

Not all industries and companies require continued education to advance your Digital Marketing Manager career path. However, earning this degree may help you advance to higher-earning positions more quickly. Earning a Graduate Degree in computer science can take 4 years to complete. People that have earned their Graduate Degree typically make $185,216 compared to $82,880 for those without that type of degree.

Seniority Levels

L3

Digital Marketing Specialist

2 - 4Years of Experience
$80,808 /yrTotal Pay
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L4

Digital Marketing Specialist Ii

2 - 4Years of Experience
$79,458 /yrTotal Pay
Learn More

L5

Digital Marketing Specialist Iii

5 - 7Years of Experience
$80,353 /yrTotal Pay
Learn More

Total Pay Trajectory

Digital Marketing Career Path

$140K
$123K
$105K
$88K
$70K
L3
L5
L8
Seniority Levels

Related Careers in the Marketing Industry

Interested in other Marketing careers? Below are occupations that have high affinity with Digital Marketing skills. Discover some of the most common Digital Marketing career transitions, along with skills overlap.